Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.
Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.
Groupon is a leading experiences marketplace, helping people make the most of their city or any destination through real-time mobile e-commerce. We connect users with local businesses, events, and travel destinations, supporting community growth while helping businesses build lasting customer relationships. With employees across the globe, Groupon fosters a culture of innovation, risk-taking, and celebrating success—encouraging adaptability and creativity at every level.
📝 About the Role
- We are looking for an SEO Content Strategist (AI) to lead the development and execution of AI-driven content strategies that drive organic traffic, engagement, and conversions.
- This role will focus on leveraging AI tools and data-driven insights to optimize content for search engines while maintaining high-quality, user-centric experiences.
- The ideal candidate will have a strong background in SEO, content strategy, and AI-powered content creation, with a proven track record of increasing organic visibility and engagement at scale.
👥 Manager
- You will report directly to Juraj Mitošinka, and work closely with Josef Buryan, our Chief Marketing Officer.
- Juraj is based in England, and Josef is in Prague. If you're in Prague, you'll have the opportunity to meet with a large part of the marketing team, but it's not a requirement.
🚀 Key Responsibilities
- Develop and implement AI-driven SEO content strategies to improve search rankings and organic traffic.
- Utilize AI and automation tools to streamline content ideation, optimization, and performance tracking.
- Conduct keyword research, competitive analysis, and content audits to identify growth opportunities.
- Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated across all digital content.
- Optimize on-page and technical SEO elements, including metadata, internal linking, and structured data.
- Monitor and analyze SEO performance metrics, providing actionable insights for continuous improvement.
- Stay updated on search engine algorithms, AI advancements, and industry trends to maintain a competitive edge.
- Develop guidelines and frameworks for AI-assisted content creation, ensuring quality, consistency, and compliance with SEO standards.
- Drive localization strategies to expand content reach across multiple languages and markets.
✏️ Qualifications
- Proven experience in SEO strategy, content marketing, and AI-driven content optimization.
- Strong understanding of search engine algorithms, ranking factors, and AI/ML applications in content generation.
- Hands-on experience with SEO tools (e.g., Google Search Console, Ahrefs, SEMrush) and AI-powered content tools (e.g., ChatGPT, Jasper, SurferSEO).
- Technical SEO knowledge, including structured data, Core Web Vitals, and website performance optimization.
- Ability to analyze data and derive insights to refine content strategies and improve organic performance.
- Experience working in international markets, managing multilingual SEO and localization strategies.
- Excellent communication and collaboration skills, with the ability to align SEO goals with business objectives.
📝 What We’re Looking For
- We value independence, a passion for AI and SEO, and a desire to learn and grow. If you’re resourceful, structured, and customer-focused, with a drive to get things done efficiently, we’d love to hear from you!
🌍 Location & Work Setup
- Remote. If you're in Prague, you'll have the opportunity to meet with a large part of the marketing team, but it's not a requirement.
- The position is full-time only.
⏰ Next Steps
- We aim to respond to all candidates within 3 days of receiving your application. Contact person is Petra Kubita Nulíčková.
- The ideal start date for this role is as soon as possible, so if you're available to start immediately, that's a big plus!
This role is ideal for a data-driven SEO expert who thrives at the intersection of AI, content strategy, and organic growth. If you’re passionate about leveraging AI to scale SEO impact, we’d love to hear from you!
Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.
Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at grouponcareers.com.
Top Skills
What We Do
Groupon is an experiences marketplace that brings people more ways to get the most out of their city or wherever they may be. By enabling real-time mobile commerce across local businesses, live events and travel destinations, Groupon helps people find and discover experiences––big and small, new and familiar––that make for a full, fun and rewarding life. Groupon helps local businesses grow and strengthen customer relationships––resulting in strong, vibrant communities.
With employees spread across multiple countries, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. We encourage employees to embrace change, adapt to new circumstances, and find creative solutions to the challenges we face.
Does that sound like a great way to grow your career? If you possess the ambitious drive and hands-on talent that resonate with our vision, we encourage you to check out our current opportunities with #TeamGroupon.
