Senor Manager/Manager, Communications

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Role Summary The job holder is responsible for developing and executing comprehensive internal and external communication strategies that align with Sun Life Hong Kong's (SLHK) business goals and enhance the Company's reputation. This role leads all aspects of strategic communications, public relations, and reputation management to effectively engage diverse stakeholders, including employees, clients, partners, and media. He/she will work closely with various teams to ensure integrated and impactful messaging across all channels, while also managing crisis communications and reputation risks. This position plays a crucial role in promoting SLHK's brand, fostering employee engagement, and supporting the Company's overall business objectives through effective communication initiatives.Job Responsibilities 1. Develop and execute strategic communications

• Develop and implement comprehensive internal and external communication strategies aligned with SLHK's business goals. Create tailored messaging for diverse stakeholders, oversee content creation and distribution across all channels, and measure effectiveness of communication initiatives.

2. Manage reputation and crisis communications

• Formulate and manage robust reputation risk and crisis management procedures. Develop proactive and reactive crisis communication plans, conduct risk assessments, establish rapid response teams, and implement real-time monitoring of potential reputational threats.

3. Lead public relations efforts

• Define and execute a comprehensive PR strategy to promote Sun Life's brand and reputation. Build relationships with media and influencers, plan press events, train spokespeople, manage social media presence, and secure speaking opportunities for executives.

4. Drive employee engagement

• Develop and implement internal communications plans to engage employees across various channels. Draft executive communications, share company news, and promote company culture to unite employees behind SLHK's strategy.

5. Collaborate with cross-functional teams

• Work closely with Brand, Marketing, Event & Sponsorship teams to ensure integrated, impactful communications that align with overall brand positioning and marketing objectives. Coordinate with other departments to maintain consistent messaging across all platforms.

Job Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, or related field
• Minimum 8-10 years of experience in communications or public relations. Candidate with experience from banking or insurance industry is a plus.
• Exceptional written and verbal communications skill across various mediums
• Proven track record in developing and implementing successful communication strategies
• Strong media relations skills and crisis communication experience, with internal/employer brand experience is a plus
• Demonstrated ability to work with C-level executives and diverse stakeholders

We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.

We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).

Job Category:

Marketing

Posting End Date:

20/02/2025