Senior Optimization Manager (Website)

About Prophecy 

Prophecy is the data copilot company. Fortune 500 enterprises - including the largest institutions in banking, insurance, healthcare & life sciences, and technology - rely on Prophecy Data Transformation Copilot to accelerate AI and analytics by delivering data that is clean, trusted, and timely. Prophecy enables all data users and makes them productive by helping develop, deploy, and observe data pipelines on cloud data platforms. Organizations trust Prophecy for the most demanding workloads, including tens of thousands of data pipelines that deliver massive volumes of data for AI and analytics.

Prophecy is backed by top VCs and investors including Insight Partners, SignalFire, Databricks, and JPMorgan Chase.

About The Role 

As the Senior Website Optimization Manager, you will be a key leader in shaping and executing the company’s website strategy. You will own the overall website experience, leading optimization efforts for user experience (UX), conversion rate optimization (CRO), and organic SEO. This role requires strategic thinking, data analysis, and collaboration with cross-functional teams to ensure that the website aligns with broader business objectives and is optimized for both organic search and paid traffic.

You will work closely with the Content Operations Manager to ensure content is optimized for both SEO and user engagement and PPC agency to ensure that paid campaigns complement website strategies.

Website Strategy & Optimization:

• Own the website strategy to align with business objectives, ensuring it supports lead generation and revenue growth.
• Continuously analyze and optimize website performance, focusing on CRO, UX, and engagement.
• Develop and execute A/B testing, heatmaps, and analytics-driven experiments to improve conversions

SEO & Content Optimization

• Lead the SEO strategy, ensuring technical SEO, on-page optimization, and content strategy align with search ranking goals
• Collaborate with the Content Operations Manager to optimize content for SEO, user engagement, and lead conversion.
• Partner with developers and designers to ensure website structure, internal linking, and metadata are optimized for search visibility.

Collaboration with Demand Gen & PCC Team

Work with the PPC agency to optimize landing pages and ensure seamless alignment between paid campaigns and website experience.Own the creation and optimization of landing pages for webinars, events, and lead-generation campaigns.

Leadership & Reporting

• Lead Cross-Function Teams: collaborate with web development, content, design, analytics teams and manage external agencies to ensure all digital efforts are aligned with the broader marketing strategy.
• Measure & Report on Website Performance: Define KPIs and success metrics, reporting on website traffic, engagement, bounce rates, and conversion rates to senior leadership. 

Drive Long-Term Digital Strategy: Stay ahead of industry trends in website experience, AI-drive

Ideally You Would Have

• Experience & Leadership
  • 5+ years of experience in website strategy, SEO, CRO, and digital marketing.
  • Proven track record in leading website optimizations that drive measurable growth.
  • Experience managing cross-functional teams and working with external agencies.
• Technical & Analytical Expertise
  • Strong knowledge of Google Analytics, Google Tag Manager, Hotjar, Looker, and A/B testing tools.
  • Experience with content management systems (Webflow, HubSpot) and website performance optimization.
  • Understanding of SEO best practices, including keyword research, technical SEO, and on-page optimization.
• Collaboration & Education
  • Experience working with PPC teams to optimize landing pages for paid campaigns.
  • Ability to balance big-picture strategy with hands-on execution in a fast-paced environment.
  • Familiarity with Salesforce campaign management and Qualified (or similar AI-driven chat tools).

Benefits and Perks 

• Prophecy covers 99% of employee health insurance and 75% for dependents
• Very competitive compensation
• We offer $200 per month towards wellness, gyms, massages, facials, and more! 
• Celebrate your birthday and anniversary with a day off!
• Flexible PTO 
• Prophecy provides employees with a $500 professional development reimbursement every year
• Company sponsored Long Term Disability and Life Insurance
• FSA/HSA
• Ability to have your fingerprint on an innovative platform
• End-to-end ownership of your projects
• And more!

*Benefits and perks may vary per country

Our Commitment to Merit and Inclusion

At Prophecy, we hire for merit and foster an inclusive culture where people from diverse backgrounds can excel and do their best work. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Prophecy are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and any other protected characteristics under applicable laws.

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