Director, Product Marketing - Undergrad (MCAT, LSAT)

Blueprint is seeking a Director, Product Marketing to hold broad responsibility for leading our product marketing over one of our core verticals, responsible for all aspects of our go-to-market motion, and managing the P&L for their vertical. Our Product Marketing team at Blueprint is the lifeblood of our revenue lifecycle, responsible for overseeing the merchandising, positioning, campaign management, channel strategy, and overall customer journey. This role holds significant revenue generating responsibility, and will accountable for developing and achieving revenue targets, while maintaining or improving on established budget thresholds. This position reports directly to the VP, Brand and Product Marketing.

What You'll Do

• Oversee the development of go-to-market plans, and monthly and quarterly campaign planning designed to ensure that we’re building awareness and converting interest into purchase
• Serve as a liaison to drive and communicate all marketing-related efforts for the business unit you represent
• Collaborate closely with cross-functional teams, including product management, sales, and the functional marketers, to ensure seamless alignment and effective execution of product marketing initiatives for your vertical
• Streamline the communications structure for the Blueprint undergraduate vertical, allowing us to build economies of scale across MCAT, LSAT, and any additional undergraduate verticals we launch in the future
• Work closely with our creative team to craft compelling and distinctive product messaging and positioning that resonates with target personas, conveying value and benefits of our product offerings that are as personalized to the persona need state as possible
• Spearhead product launches by working closely with the product management team to create launch plans, sales training materials, and go-to-market strategies
• Track and analyze key performance metrics to gauge the effectiveness of product marketing initiatives, offering data-driven recommendations for continuous improvement
• Manage an associate to deliver day-to-day asks, so you can focus on the strategic work necessary to grow your vertical. You are not simply a tactician.
• Serve as an owner or critical participant of the Brand and Product Marketing team’s cross vertical projects. You will have the opportunity to shape marketing for the entirety of Blueprint.
• As a member of the Marketing and eCommerce Leadership Team, you will be privy to confidential information that your colleagues and direct reports may not have access to. You will not disseminate that information to anyone without direct approval from your supervision.

Who You Are

• Bachelor's degree (required); MBA is a plus
• 6+ years relevant work experience as a marketing manager at a B2C/D2C company, ideally in education, medical or healthcare related fields
• Strategic thinker who can develop a quarterly brand plan or product launch marketing plan with little oversight from a VP or SVP of Marketing (make updates if there are changes from stakeholders)
• Ability to lead the discussion of the monthly marketing analytics data and synthesize the data into key insights and action items with little help from others
• Shown experience developing and executing innovative multi-channel marketing campaigns or product launch– across several marketing channels such as email marketing, content marketing, social, influencers, advertising–  that achieve KPI goals
• Must have significant experience across several areas of classic marketing (reading and understanding consumer research, turning data and analytics into useful insights that drive the business, creating marketing plans and product launch plans, developing unique value propositions, competitor monitoring) 
• Experience in thinking strategically to write well-developed creative briefs and ability to evaluate the work of creative teams to develop top-rate marketing assets for campaigns
• Proven success managing marketing and product launch campaigns from inception to completion and measurement that generate leads and hit sales goals
• Knowledge utilizing owned channels (email, social), organic marketing channels (content marketing, SEO, social) and paid marketing channels (SEM, paid social, advertising) to drive business results
• Strong vision, a demonstrated history of high velocity execution, and a strategic growth mindset
• Passion for education and/or  medical/health education
• Strong analytical skills and ability to synthesize data, turning it into insights and actions that drive the business forward
• Exceptional project management skills
• Experience using a project management or task management system to manage others to complete assets or items needed on time
• Excellent communication and presentation skills
• Thrive working in a fast-paced environment, handling multiple projects and initiatives simultaneously
• Willing to work west coast hours occasionally, when business needs dictate

Life at Blueprint

We’re Blueprint! We live at the intersection of education and technology. We use technology and powerful data to create personalized and innovative learning experiences. Our team is passionate about education and its ability to improve lives. Our learners hold us to a high standard, and we do the same with each other. We thrive on change, we are passionate about improvement, we practice trust-based vulnerability, and we are committed to a culture of freedom and responsibility. We get a lot done, and we have a lot of fun doing it.

• Meaning. Do meaningful work that has a positive impact on society.
• Influence. Good ideas win, and we value contributions from everyone.
• Innovation. It’s central to who we are and everything we do.
• Growth. We are always learning and you will sharpen your skills.
• Performance. We set aspirational goals and make them happen.
• Low ego. High energy! That’s our recipe for success.
• Autonomy. We thrive with freedom and responsibility.
• Flexibility. We trust our people to do phenomenal work without unnecessary rules.
• Remote first. And not going back.

Benefits include:

• Competitive salary at a growing company
• Remote-first work environment allowing for flexibility
• Unlimited PTO, comprehensive health benefits and 401(k) match
• Additional Wellness Days to support a balanced schedule
• Monthly remote-work and annual home office equipment stipends
• Flexible Spending Account
• Parental leave benefits
• Continual learning and mentoring opportunities
• Free access to test prep programs for team members, and family discounts

Diversity, Equity, Accessibility, and Inclusion at Blueprint

We believe diversity, equity, accessibility and inclusion are essential to our excellence and are the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.

The Blueprint community values differences in the pursuit of inquiry and knowledge, mutual understanding, respect, trust, transparency, and partnership. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind.

We are committed to creating a welcoming workplace that reflects the diversity of the communities we serve and includes individuals with a diverse set of backgrounds and experiences. Individuals of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.

Blueprint participates in E-Verify and can only hire U.S.-based employees with the required employment authorization status.

California residents, please review Blueprint's privacy policy here.

Application Deadline: Wednesday, March 5th