Senior Specialist – Paid Media

Location Details: India (Remote)

At GoDaddy the future of work looks different for each team. 

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.  

Join our Team...Join GoDaddy as our new Senior Specialist - Paid Media, showcasing your expertise in paid digital marketing to focus on omnichannel (search, social, display/video) strategy, measurement, and account management. Owning accountability for being the strategic resource for data pulls, automation of reporting, contribute strategic research vital to craft international media mix investments and drive business performance. This is an incremental opportunity for someone to make a direct impact in our multifaceted technology environment.

What you'll get to do...

• Work in partnership across our teams to identify performance opportunities and craft quarterly/annual media plans
• Collaborate with strategy and local markets to produce: Quarterly/Annual Channel mix recommendations for audience target recommendations, goal setting and strategic presentations.
• Identifying potential audience, channel, or platform expansions for testing
• Own paid media campaign budgets and collaborate with local GTM campaign operators on all aspects of communicating spend pacing, identify critical metric anomalies and evolving resolution tactics and seek opportunities for budget optimisation based on intra-month performance trends.
• Own data pulls, merging of data, and automation of report building and extract relevant data from internal databases and platforms (Google Analytics/Tableau/AWS Quick Sight)
• Scrape and collate data from external sources such as social media platforms, industry databases, etc.
• Cleanse and preprocess data to ensure accuracy and consistency, handling missing values, duplicates, and outliers optimally
• Conduct exploratory data analysis to derive insights and identify patterns, and merge data from various sources to build comprehensive datasets for analysis
• Use statistical techniques and data visualisation tools to interpret findings
• Schedule automated report generation using tools like Google Sheets/Excel/Looker Studio

Your experience should include...

• 3+ years of confirmed experience with multiple channels/platforms, including: social (Meta, Reddit, LinkedIn, Twitter), search (Google & Bing Ads), OLV (YouTube) or display (YouTube, GDN, DV360, etc.)
• Experience planning omni-channel tactics to hit a specific business goal - ex: plan spend across display/video/social/TV/OTT/SEM to efficiently drive traffic, or leads, or revenue, etc. With knowledge of product economics and how to calculate – LTV, CAC, ROAS, etc.
• Experience putting together media plans, to drive business performance, coupled with hands on evaluation of media planning results
• 2+ years of hands-on experience with Google Analytics.
• 2+ years in Account Management or in a strategy role
• Exceptional analytical skills and proficiency with manipulating and reporting on sophisticated data sets. Familiarity with corresponding tools such as Tableau, Google Analytics, and Excel pivot tables
• A customer-centric view with a passion for gaining customer insights and translating insights into marketing strategies and execution, including the ability to communicate sophisticated concepts clearly and simply
• A strong self-starter, flexible and able to drive initiatives independently and run multiple projects

We've got your back...  We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

About us...  GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to [email protected]. 

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.