Senior Social Media Strategist

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips. 

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation.

Job Description

We are looking for a social media expert who will partner with social analysts, strategists, planners, account managers, and content experts. They need to be social by nature, understand the platforms and be able to keep up with the ever-changing environment of social. The roles given below are crucial throughout all our business cycle, from the new business acquisition (Line especially), managing & retaining, to the greater customer success, aligning with a client’s business challenges with industry expertise to demonstrate compelling strategies, plans, and solutions for clients, with our team.

• We’re looking for an experienced Sr. Social Media Strategist. You will need a minimum 8-10 years related experience, including time working in the social media in Japan.

• Knowledge of all the major social platforms including, but not limited to, Meta, Twitter, LINE, YouTube and Instagram. Knowledge of how social fits into digital landscape is a must. 

• Knowledge of workings on the LINE platform, strategically connecting Line with the right Content, Media and to CRM while leverage the platform smartly across the purchase funnel to show end to end conversions will be a key part of this role.

• Strong team management skills, ensuring the team is supported and clear about the campaign & always-on aims and their roles in achieving this.

• Strong client management skills, meaning the client is confident in the consultancy provided; work is delivered on time and to a high standard; targets are reached.

• Strong strategic thinker with ability to plan campaigns, manage day to day tasks while still considering long term aims and targets.

• You will be interested in the latest paid techniques across social media and have experience in planning paid campaigns, with a focus on Facebook, Instagram and Twitter.

• Ideally can lead a team and constructively advise them on how to do social better for clients.

• Familiar with Business Manager and Ads Manager to set up and optimise paid social campaigns.

• Good understanding of the influencer marketing landscape.

• Support the Head of Content in growing the business and the team, whilst taking care of key growth accounts. 

Qualifications

WHO ARE YOU?  

• Digitally savvy and creative thinker.

• Proactive and target oriented.

• Organized and priority-driven.

• Efficient with attention to details

Key Requirements:

• Native level Japanese, capable in copywriting to nail different tone of voices or atleast an understading of content. 

• Been managing content/communities, familiar with social media listening, content publishing, and website analytical tools

• LINE branded channel management; and Twitter, Facebook, Instagram, YouTube.

• Skill sets of Microsoft Office.

Great to have:

• Experience of leading / contributing to business acquisition from LINE or social perspective.

• Standard Adobe CC skillsets (Photoshop, Illustrator etc.) would be highly plus.

• TONARIWA / DialogOne or any other LINE solution experiences would be highly plus.

Additional Information

What Publicis Groupe can offer you 

Be a part of the Publicis Groupe family - one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering: 

· A hybrid, full flex work style, with 3 days a week spent meeting your clients and/or colleagues face to face. 

· Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes 

· Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year 

· A culture of open feedback and support to reach your goals through our Career Conversations program

· Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network 

· And many more benefits, including a range of leaves, health related support, and so forth. 

#LI-Hybrid

Publicis Groupe believes that our people are our greatest asset. Our people are chosen for their skill sets, their ethics and professional qualities without any exclusion, preferential treatment, or discrimination. We are proud to be an equal opportunities employer and do not discriminate by reason of age, gender, gender identity, race, sexual orientation, nationality, religion or disability or any other difference. We encourage applications from all qualified individuals and will provide appropriate assistance for candidates who may need other considerations or adjustments throughout the recruitment process upon request.