Senior Social Media Analyst

About TaskUs: TaskUs is a provider of outsourced digital services and next-generation customer experience to fast-growing technology companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fastest-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery, ride-sharing, HiTech, FinTech, and HealthTech. 

The People First culture at TaskUs has enabled the company to expand its workforce to approximately 45,000 employees globally. Presently, we have a presence in twenty-three locations across twelve countries, which include the Philippines, India, and the United States.

It started with one ridiculously good idea to create a different breed of Business Processing Outsourcing (BPO)! We at TaskUs understand that achieving growth for our partners requires a culture of constant motion, exploring new technologies, being ready to handle any challenge at a moment’s notice, and mastering consistency in an ever-changing world.

What We Offer: At TaskUs, we prioritize our employees' well-being by offering competitive industry salaries and comprehensive benefits packages. Our commitment to a People First culture is reflected in the various departments we have established, including Total Rewards, Wellness, HR, and Diversity. We take pride in our inclusive environment and positive impact on the community. Moreover, we actively encourage internal mobility and professional growth at all stages of an employee's career within TaskUs. Join our team today and experience firsthand our dedication to supporting People First.

So what does a Senior Social Media Analyst really do? Senior Social Media Analysts are Senior Analyst level individual contributors tasked with channel strategy, paid campaigns, and monitoring and reporting of digital marketing campaigns.

As a subject matter expert in the field of paid digital marketing for global talent marketing campaigns, you will be responsible for taking our paid strategy to the next level, through the successful development and execution of new campaign strategies and improved reporting on investment.

As a Senior Social Media Analyst, you will:

• Work independently, to monitor and suggest improvements for creative approaches to improve conversion rates, ROI, and PPC/keyword utilization

• Confidently make presentations and recommendations to the wider marketing team, talent acquisition,  and clients (when necessary), demonstrating your unique understanding of this area and opportunities for future improvement

• Ensure implementation of your recommendations is carried out and monitor for improvements, making adjustments where necessary

• Be passionate in digital marketing and will have a thirst for keeping up to date with industry knowledge, changing trends, and advising the wider business stakeholders of learnings

• Must be fully versed in the language of digital marketing, with a passion for diving into CTRs, CPRs, Conversion, A/B Testing, and such while demonstrating expertise on social media ad platforms such as Meta, Google, Tiktok, etc.

Lead Generation and Digital Advertising- creates and monitors social media ads.

• Produce lead generation materials (static, video, etc) through conceptualization, copywriting, and coordination with the design team

• Set up and optimize lead-generation campaigns to support marketing and recruitment to deliver the best return on investment

• Properly communicate company values and services on ads for brand retention, promotion of services and talent hiring, and thought leadership

• Research, propose, and implement test and learn strategies and A-B testing to optimize campaign performance

Campaign reports - provides bi-weekly, monthly reports, and special reports  to stakeholders.

• Confidently and effectively discuss results and recommendations to stakeholders

• Provide robust and insightful reports on campaign performance

• Make recommendations on platform / channel usage at a country and regional level

Digital Marketing Strategy - Oversees brand strategy and supports branding initiatives

• Implement digital strategies to generate leads for multiple LOBs inside revenue generation and/or talent acquisition

• Collaborate with the rest of the marketing team, stakeholders, and production teams to create effective campaigns and making sure marketing campaigns are digitally optimized and maximize social media trends and insights

• Regular cadences with account managers and stakeholders to align and implement strategy, goals, trends, and insights.

Attribution

• Connect and maintain ad campaigns in respective CRMs (ie. Salesforce and Pardot for Demand Generation; Workday and Talkpush for Talent Acquisition Marketing) for performance tracking, attribution, and automation

Do you have what it takes to be a Social Media Analyst?

Requirements: 

• Bachelor's Degree Preferred in a related field (ie. Marketing, Communications, Advertising, etc.) with 3 - 5 years of experience in the field of paid digital marketing for recruitment activities

• Sense of professionalism and ability to develop relationships

• Strong communication skills, both written and verbal

• Self-starter, sense of urgency, and works well under pressure, ability to take initiative

• Proficient in Google Suite and/or Microsoft Office

• Expertise in digital marketing platforms such as Meta, Google, Tiktok, et)

About TaskUs

TaskUs is a leading provider of outsourced digital services and next-generation customer experience to the world’s most innovative companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fastest-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery and ride-sharing, Technology, FinTech and HealthTech. As of March 31, 2023, TaskUs had a worldwide headcount of approximately 47,700 people across 27 locations in 13 countries, including the United States, the Philippines and India.

In TaskUs we believe that innovation and higher performance are brought by people from all walks of life. We welcome applicants of different backgrounds, demographics and circumstances. Inclusive and equitable practices is our responsibility as a business.

TaskUs is committed to providing equal access to opportunities. If you need reasonable accommodation in any part of the hiring process, please let us know.

“Please take note that TaskUs will neither solicit money from you during your application process nor require any form of payment in order to proceed with your application. Kindly ensure that you are always in communication with only authorized recruiters of TaskUs.”

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How We Partner To Protect You: TaskUs will neither solicit money from you during your application process nor require any form of payment in order to proceed with your application. Kindly ensure that you are always in communication with only authorized recruiters of TaskUs.

DEI: In TaskUs we believe that innovation and higher performance are brought by people from all walks of life. We welcome applicants of different backgrounds, demographics, and circumstances. Inclusive and equitable practices are our responsibility as a business. TaskUs is committed to providing equal access to opportunities. If you need reasonable accommodations in any part of the hiring process, please let us know.

We invite you to explore all TaskUs career opportunities and apply through the provided URL https://www.taskus.com/careers/.