Senior Regional Marketing Specialist, AMS (Southeast)

Reposted 3 Days Ago
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New York, NY
Mid level
Security • Cybersecurity
The Role
The Senior Regional Marketing Specialist will manage regional marketing strategies, create customer engagement events, and collaborate with stakeholders to drive results and performance metrics.
Summary Generated by Built In

Darktrace has more than 2,500 employees located globally. Founded by mathematicians and cyber defence experts in 2013, Darktrace is a global leader in cyber security AI, delivering complete AI-powered solutions in its mission to free the world of cyber disruption.

For over a decade, Darktrace has pioneered a proactive, AI-native approach to security. Our roots lie deep in innovation. The Darktrace AI Research Centre based in Cambridge, UK, has conducted research establishing new thresholds in cybersecurity, with technology innovations backed by over 200 patents and pending applications.

Today, Darktrace is a global leader in cybersecurity AI, delivering the essential cybersecurity platform to protect organisations today and for an ever-changing future.

About the Role

Do you have experience as a regional marketer with proven results delivering a balanced mix of strategies and execution across a geography or territory in the United States? Do you have ideas for how to increase quality customer engagement, satisfaction, and marketing sourced pipeline? Are you enthusiastic about building strong relationships and exceptional experiences across all audiences? If this resonates with you, then consider joining Darktrace and the Global Growth Marketing team as a Senior Specialist, Regional Marketing in the Americas and bring your expertise, curiosity, continuous learning, and ability to be a team collaborator.

Location - The ideal candidate will be based in New York, Boston, D.C., Miami or Atlanta

Key Duties & Responsibilities

  • Marketing planning: manage a regional GTM strategy and execution plan, aligned to the global plan, to drive quarterly results across segments.
  • Land localized campaigns and targeted programs in the region which align to global marketing priorities and execute against a local customer journey.
  • Create and execute a mix of virtual and live prospect and customer events that evangelize the brand, drive customer awareness and education for AI and cybersecurity innovation and increase engagements, meetings, and conversions across every stage of the customer journey.
    • Plan, orchestrate and execute third-party industry and Darktrace-led events to engage, accelerate and network with prospects and customers. Maintain regional event calendar.
  • Execute regional channel and strategic alliance marketing initiatives aligned to worldwide strategy.
  • Build strong, collaborative relationships with GTM leaders and stakeholders to share insights, set market priorities, and communicate quarterly plans and performance.
  • Manage operational systems, processes, and budget within the team to ensure program and data accuracy.
  • Provide weekly, monthly, quarterly, and annual performance KPIs and metrics on all execution in country.

Qualifications & Experience

  • 2-4 years combined marketing experience preferably in demand generation and/or field and partner marketing in a fast-paced, high growth environment.
  • Demonstrable knowledge of the AMS market and tangible regional marketing experience working with sales, channel and alliances, and cross-functional marketing teams.
  • Bachelor’s degree in business, technology, marketing, or related field preferred, or equivalent work experience.
  • Strong interpersonal and communication skills that include written, verbal, virtual team collaboration.
  • Experience in project, program, and event management, with strong demonstratable operational and organization skills and mastery of planning & execution frameworks
  • Ability to drive operational excellence and fiscal responsibility.
  • Performance expertise measuring key KPIs, metrics, and insights to accelerate business outcomes.
  • Willing to travel up to 30%.

Benefits

  • 100% medical, dental and vision insurance, plus dependents
  • Paid parental leave
  • Pet insurance
  • Life insurance
  • Commuter benefits
  • 401(k)


Salary - Range for this position is $80,000 - $95,000 USD

#LI-Hybrid

Top Skills

Budget Management
Customer Engagement
Event Management
Marketing Planning
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The Company
Atlanta, GA
1,763 Employees
On-site Workplace
Year Founded: 2013

What We Do

Darktrace, a global leader in cyber security AI, delivers world-class technology that protects over 5,500 customers worldwide from advanced threats, including ransomware and cloud and SaaS attacks.

The company’s fundamentally different approach applies Self-Learning AI to enable machines to understand the business in order to autonomously defend it.

Headquartered in Cambridge, UK, the company has 1,500 employees and over 30 offices worldwide.

Darktrace was named one of TIME magazine’s ‘Most Influential Companies’ for 2021.

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