Associate Director, Retail

I. Job Summary | Major goals and objectives.

Dotdash Meredith is seeking an Associate Director, Marketing to join our Lifestyle team, contributing to the brand and category strategy for our Retail  vertical. As a key player in our Lifestyle Marketing vertical, you will collaborate closely with the Vertical Sales Team  to develop and execute category strategies, manage the pre-sale process, and drive revenue growth with top-tier Retail advertising partners. This position reports to the  Exec. Director, Marketing of Retail.

This hybrid role, based in NYC, requires three days in the office each week and reports directly to the Exec. Director, Marketing.  

Hybrid 3x A Week 

In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to our office in New York, the expectation is to work from the office three times per week. 

II. Essential Job Functions

• Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the category vertical 

• Develop Client Meeting Materials:: Assist sales as they meet with key clients by creating compelling materials that effectively showcase DDM, our brands, and relevant offerings that are applicable in the Retail marketplace

• Sales Partnership: Develop strong relationships with the Sales Teams to become experts on their business; provide support on client calls, as needed

• Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly

• Cross-Department Communication: Partner closely with Sales, Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals and presentation effectively communicate our unique value proposition
   

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

Bachelor’s Degree

Experience:

Will vary pending job title

Specific Knowledge, Skills and Abilities:

• 5 - 7 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Retail  Category a plus 

• Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)

• You’re an excellent communicator, who remains poised under pressure and can tailor messages for different audiences

• You have an understanding of the advertising landscape, products, and trends; understanding of digital, print and/or programmatic marketplace is required 

• You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward

• You are comfortable working in a fast paced environment

% Travel Required (Approximate): Minimal as needed for team meetings