Senior Product Marketing Specialist

Wolters Kluwer Legal division streamlines legal and regulatory research, analysis, and workflows to drive value to organizations, ensuring more transparent, just and safe societies. We serve legal professionals in law firms, General Counsel offices and corporate legal departments with data-driven decision-making tools.

As the Senior Product Marketing Specialist, you will serve an integral function on the team, ensuring the relevant product information is distilled and paired with the right marketing segment manager at the right time.

In this position, you will facilitate the collaboration between the marketing department and product management including maintenance of the annual product marketing calendar, designing product value propositions, distilling competitive intel, and developing product marketing assets for the go to market team to empower sales to better serve our customers. You will serve as the strategic point of contact for Product Managers within the Marketing team to ensure alignment between the product roadmap and the GTM Marketing strategy plans.

This position reports to the Associate Director, Marketing and will work a hybrid schedule (Two days in office, and three days from remote home office) from our Riverwoods, IL office.

Essential Duties and responsibilities

• Be the strategic point of contact for Product Managers within the Marketing team.

• Collaborate with product team members to understand the product vision and strategy.

• Manage and govern the product marketing calendar to ensure it’s up to date, accurately reflects the latest product roadmaps, and is completely filled out with the strategic info needed for Marketing to begin planning.

• Distill the information provided within the product marketing calendar for the Segment Marketing Managers so they understand what’s new/changing, the value and benefits to our customers, timing, use cases, targets, etc. in order to craft strategic GTM plans.

• Partner with product managers to identify and develop distinctive value propositions, Features & Benefits (FABS) charts, personas, use cases, battlecards and other collateral tailored to each product to support Sales and Marketing GTM efforts and enhance campaign effectiveness.

• Learn and gain a deep understanding of our key segments, personas, industries, and products to provide strategic input and guidance to both product and marketing stakeholders.

• Facilitate the drafting and updating of sell sheets and queries from Segment Marketing Managers related to product, including assistance with content marketing assets

• Work with the AD of Marketing to set priorities, identify potential hurdles, share progress, and accomplish mutually agreed-upon goals.

• Interest and willingness to provide suggestions that improve processes and outcomes.

• Seek stakeholder feedback to uncover new needs, gain deeper insights, and be able to recommend solutions and/or changes

• Coordinate and work with cross-functional teams on major product launches.

• Proactively research the target market and buyer persona, and digest the available Market Research, competitive intel, and NPS survey results to strengthen your product knowledge and strategic perspective.

• Be the expert and go-to person for your initiatives.

Other Duties:

Performs other duties as assigned by supervisor.

Job Qualifications:

Education: 

• Bachelor's degree in marketing, communications, or related field or equivalent experience.

Experience: 

• Minimum 3-4 years of product marketing experience

• Clear and effective copywriting techniques.

• Experience with content marketing (Case Studies, Whitepapers, Webinars). 

• Salesforce or CRM working knowledge

• Competent working across multiple channels and managing multiple projects with varying degrees of priorities and people who don’t report directly to you

• Competent in Outlook, Microsoft Office Suite

• Experience working with a project management software is preferred. (Ex. Workzone, Asana, Monday.com, Microsoft Forms)

Other Knowledge, Skills, Abilities or Certifications: 

• Pragmatic Marketing Certification is preferred.

• Proven ability to govern process.

• Proven ability to work well in a matrixed organization and effectively influence and manage cross-functional people who don’t report directly to you.

• Excellent verbal and written communication skills

• Background in design and copywriting is a plus.

• Strong attention to detail and highly organized.

• #LI-Hybrid

Travel requirements

• 2-3 offsites per year.

Benefits:

Diversity Matters

Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.