Senior Product Marketing Manager

Posted 21 Hours Ago
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Cape Town, Western Cape
Senior level
Marketing Tech • Software
The Role
The Senior Product Marketing Manager will lead product commercialization efforts, shape product narratives, and serve as a market expert. Responsibilities include driving product adoption strategies, creating enablement communications, conducting competitive analysis, and collaborating with cross-functional teams to ensure successful product launches and user education.
Summary Generated by Built In

The Company

At impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

Why this role is exciting! 

  • You are the “go-to” person for product commercialization across multiple squads 
  • You will understand the dynamics of our competitive landscape and our positioning
  • You represent the Voice of the Customer as we develop product value propositions 
  • You shape our product narratives and how we talk about our product. 
  • You drive the playbooks for go-to-market release readiness and adoption
  • You will serve as an expert in communicating the latest platform innovations 
  • You get to flex all of your marketing muscles in a fast-paced environment
  • You are a leader on the team, driving best practices, and product strategy
  • You can navigate cross-functional needs and negotiate priorities

What you will be doing:

  • Serve as a market and product expert in our platform, performance marketing, influencer marketing, customer referral marketing, or content marketing to establish impact.com as a pre-eminent leader in partnerships
  • Form a deep understanding of the customer and the market to prepare strategies to drive adoption of our products and services across teams and customers. 
  • Partner with sales, marketing, product management, revenue enablement, partnerships, customer success, and onboarding teams to ensure product commercialization success
  • Leverage competitive intelligence and win/loss tools to gain a deep understanding of the key decision drivers facing prospective and existing customers.
  • Own internal readiness and shape external product communications deliverables to drive user education and feature adoption such as release notes, feature primers, blogs, videos, product walk-throughs, leave-behind materials, case studies, blog posts, bylines, and the impact.com website
  • Ensure clear and benefit-driven enablement communications are created and shared across key internal and external externally with customers and partners. 
  • Drive competitive intelligence research, asset creation, and maintenance on a continued basis, including monthly meetings with global commercial teams and bi-quarterly deliverables
  • Leverage product-led, marketing-led, and sales-led growth motions to educate prospects, drive customer adoption and expand usage of products and services
  • Monitor and contribute to impact.com positioning and messaging on the website, email, social media, client communications, sales decks and sales enablement trainings,  release notes, and digital marketing efforts; ensure press and market opportunities are  realized; drive and analyze traffic through those efforts

Does this sound like you?  

  • A story-teller who has a passion for technology 
  • A great communicator that can leverage multiple communication platforms and mediums
  • A person that can see / paint the big picture and is unafraid to roll up your sleeves
  • A great project manager who is proactive and flexible
  • A person who can break down complex ideas and explain it to others
  • A team player 
  • Nice to have taken the Free Affiliate & Partnerships Industry Fundamentals Certification by PXA.

Benefits/Perks:

  • Casual work environment, including working from home
  • Flexible work hours
  • Unlimited PTO policy
    • Take the time off that you need. We are truly committed to a positive work-life balance, recognising that it is important to be happy and fulfilled in both
  • 6 month paternity/maternity leave
  • Training & Development
    • Learning the advanced partnership automation products
  • Medical Aid and Provident Fund 
    • Group schemes with Discovery & Bonitas for medical aid
    • Group scheme with 10X Funds
  • Restricted Stock Units
    • 3-year vesting schedule pending Board approval
  • Internet Allowance
  • Fitness club fee reimbursements

Impact is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, colour, ethnicity, religion, creed, national origin, ancestry, genetics, sex, pregnancy or childbirth, sexual orientation, gender (including gender identity or non-binary or nonconformity and/or status as a trans individual), age, physical or mental disability, citizenship, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

#LI-Hybrid

The Company
HQ: Santa Barbara, CA
1,247 Employees
On-site Workplace
Year Founded: 2008

What We Do

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

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