The Role
The Senior Product Marketing Manager will develop market-facing content, manage case studies, drive account-based marketing strategies, and collaborate with sales for effective enablement strategies. Key responsibilities include managing competitive intelligence and analyst relations, as well as tracking the efficacy of marketing content to enhance product awareness and adoption.
Summary Generated by Built In
We are looking for a Senior Product Marketing Manager to join our team.
Your responsibilities will include:
- Develop market-facing content and collateral that effectively positions and promotes Novisto’s product ecosystem.
- Create success criteria and track the efficacy of all product marketing content and collateral, adjusting content as necessary to achieve the desired outcomes.
- Drive account-based marketing strategies to drive new enhancement awareness and adoption.
- Manage and deliver a winning case study strategy.
- Own analyst relations, including proactively providing analyst updates.
- Collaborate with Sales to aid in effective sales enablement strategies.
- Manage and run the win/loss program, which includes performing win/loss interviews and providing regular updates to the appropriate internal stakeholders.
- Own competitive intelligence for Novisto, including regularly communicating material market trends updates.
- Work with CPO to drive pricing optionality and expand Novisto’s current business model.
What we’re looking for:
- Bachelor’s (BA or BS) degree or equivalent mix of education and experience
- At least 5 years experience in product marketing management
- Experience in SaaS B2B product marketing (enterprise-level - an asset)
- Ability to take initiative and solve problems with minimum supervision
- Ability to build strong interpersonal relationships cross-functionally
- Strong storytelling skills to effectively promote Novisto’s platform ecosystem.
- Excellent written communication skills including the ability to effectively convey information to a wide variety of internal and external audiences
- Ability to juggle multiple priorities in a fast-paced environment
- Pricing experience is an asset
- ESG knowledge is a great asset.
What we offer :
- Join an early-stage, well-financed company
- Advance Novisto’s purpose of contributing to the sustainability of the economy, environment, and society by empowering companies to make better decisions and disclosures through our ESG data management software
- Contribute your knowledge and insights to increase awareness and knowledge of sustainability
- Generous health benefits
- Flexible schedules
- 4 weeks of vacation
- Stock option plan
Top Skills
SaaS
The Company
What We Do
Novisto is end-to-end enterprise software for smarter sustainability management, empowering companies to create value from their ESG data and reporting.
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