Job Overview:
The Senior Product Marketing Manager will be responsible for overseeing the development and execution of sales and revenue enablement programs to drive product adoption and sales success. This individual will work closely with cross-functional teams, including Sales, RevOps, Product, and Enablement, to design comprehensive enablement strategies that empower sales teams and enhance product knowledge. The role will also be responsible for leading the execution of key RevOps processes and program management, as well as supporting the enablement needs for AvidXchange’s products.
Key Responsibilities:
Sales & Revenue Enablement:
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Develop and execute a comprehensive sales and revenue enablement strategy to drive product adoption, customer success, and sales effectiveness.
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Collaborate with internal teams, including Sales, Product, and Enablement, to deliver impactful sales enablement programs and content that support sales success.
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Ensure seamless product enablement and communication to Sales teams.
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Create and maintain standardized content libraries, including templates, product sheets, and the Bill of Materials (BOM) for sales content.
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Develop explainer videos, demos, and product documentation in collaboration with Sales Engineers (SEs) to ensure clarity and consistency in product messaging.
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Support sales training and certification initiatives, ensuring that the sales team is well-equipped with the knowledge and tools to effectively sell AvidXchange products.
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Manage the Enablement Hub, ensuring that it contains up-to-date resources and materials for the sales team.
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Collaborate with New Hire Onboarding (NHO) teams to ensure product enablement is aligned with onboarding processes for new sales hires.
RevOps Process & Program Management:
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Own the management and execution of RevOps processes, ensuring alignment between sales, marketing, and product teams to support sales and revenue goals.
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Lead and manage key operational programs, ensuring processes are efficient, scalable, and well-documented to support long-term growth and success.
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Collaborate with key stakeholders to continuously improve and refine enablement processes, measuring effectiveness and implementing necessary improvements.
Product Enablement Leadership:
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Serve as the point of contact and lead for product enablement, collaborating closely with the Product Marketing team, Sales, Product, and Enablement teams to ensure that all product-related resources, training, and messaging are aligned with business objectives.
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Lead the communication strategy to the sales teams, ensuring they are well-informed about product updates, releases, and key messages.
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Facilitate the creation of clear and concise product training materials, ensuring they are engaging, informative, and aligned with customer needs and pain points.
Qualifications:
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Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
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7+ years of experience in product marketing, sales enablement, or revenue operations, preferably in the technology or SaaS industry.
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Proven experience driving sales enablement initiatives and delivering high-impact enablement programs that drive product adoption and sales success.
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Strong knowledge of RevOps processes and experience managing enablement programs across multiple teams.
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Exceptional communication and presentation skills, with the ability to distill complex product information into clear, actionable content.
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Experience working closely with sales teams to understand their needs and deliver content and resources that support their success.
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Ability to collaborate cross-functionally with Sales, Product, RevOps, and Enablement teams to deliver integrated solutions.
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Strong project management skills and ability to manage multiple initiatives simultaneously.
Preferred Skills:
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Experience with product demos and explainer videos.
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Familiarity with sales enablement tools and platforms.
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Knowledge of the accounts payable automation or financial technology space is a plus.
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Experience with new hire onboarding and training programs for sales teams.
About AvidXchange
AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,600 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.
Who you are:
- A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
- Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
- Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.
What you’ll get:
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, competitive benefits and equity options. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.
AvidXers enjoy:
- 18 days PTO*
- 11 Holidays (8 company recognized & 3 floating holidays)
- 16 hours per year of paid Volunteer Time Off (VTO)
- Competitive Healthcare
- High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
- 100% AvidXchange paid Dental Base Plan Coverage
- 100% AvidXchange paid Life Insurance
- 100% AvidXchange paid Long-Term Disability
- 100% AvidXchange paid Short-Term Disability
- Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
- Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
- 401k Match up to 4%
- Parental Leave: 8 weeks 100% paid by AvidXchange**
- Discounts on Pet, Home, and Auto insurance
- BrightDime Financial Wellness Tool, offered free to teammates
- WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
- Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
- Onsite gym fitness center, yoga studio, and basketball court
- Tuition Reimbursement up to the federal maximum of $5,250***
- Hybrid Workplace Flexibility
- Free parking
*Fully granted from beginning of year, pro-rated if hired mid-year
**Must be full-time for at least 3 months
***Must be full-time for at least one year
Equal Employment Opportunity
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.
What We Do
AvidXchange is the accounts payable automation industry leader for mid-market businesses serving more than 5,550 customers & 400,000 suppliers nationwide.
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