Director of Demand Generation (RapidScale)

At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable, managed cloud solutions, we help businesses simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full set of private cloud and cybersecurity solutions, RapidScale helps companies turn technology into their biggest competitive advantage. As part of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience. Join us in delivering cutting-edge cloud and managed IT solutions for SMBs and enterprises.
Position Overview
The Director of Demand Generation will be pivotal in developing and executing multi-channel marketing campaigns to generate high-quality leads, meetings and drive pipeline and revenue growth. This individual will leverage their expertise in marketing automation, account-based marketing, and social advertising to optimize campaigns and enhance our overall marketing effectiveness.
Key Responsibilities

• Team Leadership and Collaboration:
  • Manage the Demand Generation team, including Email Marketing Manager, Digital Platforms Manager and Marketing Operations Manager. Mentor and develop team members, fostering a collaborative and innovative team environment.
  • Collaborate with content creators, product marketing, design resources, and field marketing to execute comprehensive, cohesive, revenue-driving campaigns.
  • Collaborate with content and product marketing teams to launch thought leadership campaigns that resonate with target audiences and position the company as an industry leader.
  • Work cross-functionally with sales and operations teams to ensure alignment and maximize impact.
• Strategy Development:
  • Design and implement comprehensive demand-generation strategies that align with business objectives and target key customer segments and buyers.
  • Use the full MarTech stack to build brand awareness, engage a defined set of buying personas to deliver Marketing Qualified Leads (MQLs) to the sales teams that enable them to achieve pipeline targets.
• Campaign Management:
  • Develop and execute a quarterly campaign calendar across all marketing channels to meet defined goals for MQL generation and prospect development.
  • Ensure MQLs are developed through nurturing to achieve lead scores that will drive MQL/SAL conversion rate and assist the BDR team in achieving their goals for Discovery meetings.
• Marketing Automation:
  • Define the strategy for Hubspot Marketing Automation, including developing campaigns, automating lead nurturing to increase lead scores, and continually optimizing prospect engagement.
• Account-Based Marketing:
  • Develop and execute targeted account-based marketing initiatives utilizing Demandbase to drive engagement with high-value accounts.
  • Develop and execute account-based experience strategies, using data and insights to engage with customers, creating a personalized experience throughout their journey, improving total customer lifetime value.
• Social Advertising:
  • Oversee social media advertising strategies across platforms (YouTube, Meta, X) to enhance brand visibility and generate qualified leads.
• Lead Management:
  • Own lead management, including lead evaluation, integration into Salesforce.com (SFDC) and opportunity tracking to ensure progression of leads throughout the funnel.
  • Work in close collaboration with marketing operations manager & external resources to ensure leads are properly segmented and handoff processes are designed to be actionable and successful.
• Multi-Touch Attribution:
  • Implement and manage multi-touch attribution models to analyze campaign performance and optimize marketing spend across channels.
• Website Marketing:
  • Drive inbound marketing efforts to attract and engage prospects through SEO, website lead conversion, content marketing, and conversion rate optimization.
• Performance Analysis:
  • Monitor, analyze, and report on key performance metrics to assess the effectiveness of demand generation initiatives, making data-driven adjustments as needed.
  • Challenge assumptions and iterate continuously.

Qualifications

• Bachelor's degree in a related discipline and 10 years' experience in a related field.
  • The right candidate could also have a different combination, such as a master's degree and 8 years' experience; a Ph.D. and 5 years' experience in a related field; or 14 years' experience in a related field
  • 5+ years' experience in a management or leadership role
• Minimum of 7 years in demand generation or digital marketing, with a strong focus on cloud-based technologies.
• Proficiency in marketing automation tools (HubSpot, Marketo, Eloqua, Pardot) and account-based marketing platforms (Demandbase, 6Sense).
• Strong understanding and working knowledge of Salesforce (SFDC) and lead management processes.
• Demonstrated success in managing social advertising campaigns across multiple platforms.
• Proficient in multi-touch attribution modeling and performance analysis to drive data-informed decision-making.
• Proven track record of executing demand generation campaigns focused on thought leadership content and tracking MQL development and lead score.
• Demonstrable experience developing/executing inbound marketing strategies and best practices.
• Strong analytical skills, with experience measuring campaign performance and using data to optimize for results.

• Familiarity with B2B marketing and sales cycles, specifically in complex environments like technology, managed services, and SaaS
• Experience working with selling partners through partner-based demand gen initiatives

USD 129,100.00 - 215,100.00 per year
Compensation:
Compensation includes a base salary of $129,100.00 - $215,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
About Cox Communications
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.