We are looking for an experienced and growth-oriented product marketer to join as a key member of the Grafana Labs Product Marketing team. In this role, you will be responsible for creating Go-To-Market programs that effectively position the value of Grafana Labs and its products to solve the needs of target customers. You will show how our products and solutions — as well as our open source strategy — help prospects and customers achieve their goals..
As a Senior Product Marketing Manager, you will be in charge of the messaging and positioning across key personas and product areas. You’ll work closely with both product management and enablement to help buyers buy (and sellers sell) our value.
Grafana Labs is a fast-paced and growing organization. As such, this role requires both strategic and planning skills as well as hands-on tactical execution (blogs, webinar outlines, video scripts, etc).
Key Responsibilities
- Define the go-to-market strategy, ensuring that users, buyers, partners, and sellers understand the value of Grafana Labs and its offerings
- Actively partner with Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
- Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information.
- Own and manage the launch of new products/features relevant to target buyers
- Conduct internal and customer research to understand pain points, competition and opportunities
- Enable go-to-market and sales teams to address customer requirements: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.
- Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.
Requirements
- 6+ years of relevant experience (product marketing, solutions marketing, product management)
- Experience with marketing and selling to a technical audience
- A passion for open source, cloud native, and infrastructure technologies
- Proven ability to take on complex projects and efficiently drive them from start to finish
- Ability to clearly articulate the value of technical products to customers and sellers alike
- Experience leading product or feature launches autonomously as well as part of a team
- Comfort working with a variety of internal and external stakeholders in complicated processes
- Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
- Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.
- Exceptional writing and communication skills
- A high “say-do” ratio in executing and delivering impact
What you’ll bring to the role
You’ll bring a passion for quality, pride in the strategic impact of your work, and the ability to thrive in a fast-paced environment.
In the US, the base compensation range for this role is USD 178,000 - USD 214,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable) and other benefits listed here.
*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.
About Grafana Labs: There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).
Benefits: For more information about the perks and benefits of working at Grafana, please check out our careers page.
Equal Opportunity Employer: At Grafana Labs we’re building a company where a diverse mix of talented people want to come, stay, and do their best work. We know that our company runs on the hard work and the dedication of our passionate and creative employees. If you're excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.
We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we’re working hard to make sure that’s the foundation of our organization as we grow.
For information about how your personal data is used once you’ve applied to a job, check out our privacy policy.
Top Skills
What We Do
Grafana Labs provides an open and composable monitoring and observability stack built around Grafana, the leading open source technology for dashboards and visualization. There are more than 5,000 Grafana Labs customers, including Bloomberg, Citigroup, Dell Technologies, Salesforce, and TomTom, and more than 20 million users of Grafana around the world. Grafana Labs helps companies manage their observability strategies with the LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise offerings, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo) as well as extensive enterprise data source plugins, dashboard management, alerting, reporting, and security.
Why Work With Us
Clear communication is vital in a remote-first company. We hold weekly team updates, monthly all-hands calls, co-located offsites, and annual events. We've enhanced hiring, onboarding, and training with a learning management tool and quarterly bootcamps. We offer 30 vacation days plus local holidays, with equal benefits for all employees globally.
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