Senior Product Marketing Manager

Reposted Yesterday
Be an Early Applicant
Hiring Remotely in US
Remote
Senior level
Enterprise Web • HR Tech • Information Technology • Software
TextUs supports businesses to engage their stakeholders in real-time with high engagement rates.
The Role
The Senior Product Marketing Manager will drive go-to-market strategies, define product positioning, conduct competitive analysis, and ensure cross-functional collaboration, all aimed at delivering measurable business outcomes.
Summary Generated by Built In

OVERVIEW

TextUs on a mission to revolutionize business communication by enabling seamless and impactful engagement between workers and consumers. With a focus on innovation, ease of use, and delivering measurable results, our strategy is rooted in creating tools that outperform other messaging solutions while fostering trust and value for our customers and stakeholders.

At TextUs, every team member is empowered to make a difference. Our collaborative and data-driven culture, combined with the guidance of a proven leadership team, ensures you have the resources and support to excel. Together, we’re building the future of mobile-first, conversational engagement and redefining what’s possible for businesses and their stakeholders.

RESPONSIBILITIES

  • GTM & Release Plans
    • Coordinate with PMs to obtain key information about upcoming feature releases.
    • Align with GTM team to anticipate customer and channel friction points and deliver effective enablement/training.
    • Own and drive GTM and release plans, ensuring cross-functional execution across Product, Marketing, Sales, and CX.
  • Positioning & Messaging
    • Define and articulate our products’ unique value proposition.
    • Shape positioning that effectively communicates product/feature value, differentiates us in the market, and reflects customer needs.
    • Ensure consistency in messaging across all channels and marketing collateral.
  • Market & Competitive Research
    • Lead market research and competitive analysis to identify trends, differentiators, opportunities, and threats.
    • Distribute and socialize market and competitive intelligence to inform strategic decision-making across the organization.
    • Evaluate and aid the team in decisions about pricing and packaging
  • Managed Stakeholders & Complexity
    • Balance the needs of multiple stakeholders with foresight and diplomacy.
    • Break down complex projects or campaigns into manageable, actionable components.
    • Navigate decision-making by evaluating multiple variables, potential outcomes, and stakeholder perspectives.
    • Foster positive relationships while delivering outcomes that align with organizational priorities.
  • Results & Impact
    • Drive initiatives toward measurable outcomes that reflect strategic objectives.
    • Incorporate research and analysis to continuously refine and improve execution.
    • Apply both quantitative and qualitative data to enhance customer and business outcomes.
    • Develop and maintain metrics and reporting that inform current performance and progress toward goals.

WHO YOU ARE

  • Product Marketing Acumen
    • 5 to 9 years experience in B2B product marketing, marketing communications, technical writing.
    • MarTech experience is a bonus.
    • Curious, confident, collaborative and proactive.
  • Analytical Thinking
    • Ability to distill complex data and customer feedback into clear insights that inform messaging, positioning, and go-to-market strategies.
  • Executional Excellence
    • Solid project management skills, with the ability to handle multiple time-sensitive, cross-functional projects simultaneously.
    • Self-motivated with the ability to work independently.
  • Collaboration
    • Experience working with sales, client services, Product Management, and developers.
    • Solid project management skills, with the ability to handle multiple time-sensitive, cross-functional projects simultaneously.
  • Communication
    • Ability to understand and articulate product value.
    • Strong writing skills. Compelling narrator of positive customer outcomes delivered via platform enhancements large and small.
    • Excellent oral communication skills including the ability to effectively convey information to a wide variety of internal and external audiences, live of offline.

INTERVIEW PROCESS

  • Initial Call w. Recruiter (Phone) 
    • Topics: Culture, logistics, 
  • Interview w. Hiring Manager (Zoom Video) 
    • Topics: Culture, skills, role overview
  • Rembrandt Assessment
    • Topic: The Rembrandt assessment allows TextUs to assess how your personality fits within the role and the TextUs culture. 
  • Interview w. Product Team (Zoom Video) 
    • Topics: Culture, leadership, skills, role overview
  • Interview w. Cross Functional Team (Zoom Video) 
    • Topics: Culture, leadership, skills, role overview
  • Assignment (Zoom Video)
    • Topic: Present on a Go To Market example from portfolio 
  • Q&A w. CEO (Zoom Video)
    • Topics: You will come prepared with questions about the role, team, product to ensure this role is the best fit for you.

EMPLOYMENT DETAILS

  • Job Type: Full-time
  • Location: Remote. Headquartered in Denver, CO
  • # of hires for this role: 1
  • Reporting to: SVP Product

By submitting your resume for this role - you consent to communication via text and email.

TEXTUS BENEFITS INCLUDE

  • Competitive pay
  • Health / Dental / Vision Insurance
  • HSA contributions
  • 401K with company match
  • Unlimited PTO
  • Cell phone + internet reimbursement for $100/month.
  • One-time $1,000 home office stipend once you’ve been with TextUs for 6 months
  • For Manager & above roles equity within the organization will be offered
  • Up to 12 weeks of Paid Leave 
  • 2025 Holiday Schedule link here
  • U.S. remote first with optional WeWork office space in downtown Denver, CO

TextUs does not discriminate based on race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, subcontractors, vendors, and clients.

Top Skills

Martech

What the Team is Saying

Sierra S.
Nikki H.
Anne Cooper
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The Company
HQ: Denver, CO
49 Employees
Remote Workplace
Year Founded: 2012

What We Do

TextUs is the leading business-class text messaging platform for real-time communication designed to dramatically improve how businesses communicate with their prospects, staff, and customers. With a 98% read rate and up to 40% response rates, TextUs supports businesses to truly engage with their stakeholders in real-time.

Why Work With Us

Our team members have a clear voice and an impact on the success of TextUs. We are a collaborative, learning, and data-driven culture with an experienced and proven leadership team. 

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TextUs Offices

Remote Workspace

Employees work remotely.

Our team works across the US w. our largest presence in Colorado, HQ. To help foster in-person team building, we have a co-working space & host annual onsites in Denver!

Typical time on-site: None
HQDenver, CO
Our 100% optional, co-working space is located in downtown Denver right off of 16th St Mall and across the street from Union Station! Plenty of coffee shops and restaurants within a few minutes walk and central to Denver's public transportation.

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