Senior PR Manager, APAC

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Job Title: Senior PR Manager, APAC
Job Description:
Do you want to be part of an incredible growth company - to have a chance to be a strategist but also do hands-on work that makes an impact? Atlassian is looking for a communications professional to craft and nurture the stories we share with the world.
You will drive communications for Atlassian in Australia and the wider APAC region, helping shape our unique point of view on all aspects of work from great culture and teamwork practices to how work will change over the next decade with AI. You will help us maintain and build upon existing thought leadership and work on the narratives and tactics that advance the company's corporate position globally. In this role, you'll help build the future of Atlassian's reputation and act as a strategic communications partner to our leaders across the company, helping them clearly articulate their vision.
Sitting within the marketing team, you'll be part of the global corporate communications team, reporting to the Global Head of Corporate Communications based in San Francisco.
In this role, you'll get to:

• Lead the execution of the APAC integrated communications strategy with the goal to build Atlassian's brand, product awareness and customer base.
• Manage and partner closely with Atlassian's regional communications agencies across Australia and India to deliver the regional comms goals.
• Partner closely with the wider corp comms team to develop narratives across the Atlassian brand related to future of work, AI and innovation.
• Provide strategic communications counsel and support to our executive team, as well as other senior leaders, including in-depth briefings for media interviews, speaking opportunities and event participation.
• Lead the ideation, development, pitching and placement of Atlassian brand stories in top-tier business and financial media, in print, digital and broadcast outlets.
• Partner closely with the office of the CEO for strategic media opportunities and in the management of crisis comms across the APAC region.
• Handle all inbound media, event and speaking requests for Atlassian's brand in APAC.

More about our team
Everything we do on the communications team is driven by business impact. We work collaboratively and cross-functionally but every project has one owner who is empowered as the key decision maker. We have a distributed team united by our shared goals. We determine success metrics up front and restlessly drive towards them. We strive for transparency and awareness in everything we do, but we are comfortable not knowing the details of everything. We embrace our "open company, no bullshit" value and have the grit to tell it like it is. We're good listeners. We move really fast. We take risks and fail (which is OK!). We take away vital lessons to ensure we don't repeat the same mistakes again. We play as a team.
More about you:
On your first day, we'd love you to have:

• Minimum of 8+ years of communications experience with B2B enterprise technology either in-house or at an agency.
• Ability to build and run communications programs, independently.
• Ability to manage budgets and agencies.
• Strong relationships with business and technology journalists and influencers.
• Top-notch decision-making skills: ability to prioritize among competing opportunities and articulate the rationale behind decisions.
• A knack for knowing what will interest media and how to shape messaging for different audiences.
• Great writing skills, with a love for penning messaging platforms, pitches, blogs, and executive speaking points.
• Experience in influencing key decision-makers on communications programs.

• A healthy sense of humour, and a how-can-I-help, get-it-done demeanour.

More about Atlassian
Software is changing the world, and we're at the center of it all. With a customer list that reads like a who's who in tech, and a highly disruptive business model, we're advancing the art of team collaboration with products like Jira, Confluence, Bitbucket, and Trello. Driven by honest values, an amazing culture, and consistent revenue growth, we're out to unleash the potential of every team. From Amsterdam and New York to Sydney and San Francisco, we're looking for people who are powered by passion and eager to do the best work of their lives in a highly autonomous yet collaborative, no B.S. environment.
Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .