Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
We are looking for a Performance Marketing Specialist to join the dynamic team at Razer.com. The scope includes optimizing performance marketing campaigns across search, social and display channels in our key markets globally to drive high quality traffic & conversions. Are you game?
Responsibilities
- Develop and execute paid digital marketing activities for the razer.com ecommerce store, including advertising on search platforms, social media platforms and display platforms alongside our affiliate, email marketing and SEO initiatives.
- Create high-quality, persuasive, and engaging copy in line with brand guidelines as part of campaign execution.
- Manage, plan and track advertising budget in accordance with product roadmaps and always-on campaigns to meet revenue objectives.
- Analysis of campaign results and effectiveness and discover actionable insights for campaign strategies across our target audiences and communicating performance to key stakeholders.
- Adopt a data-driven approach in decision-making to improve the overall strategy, tactics, and performance.
- Ability to conceptualise digital assets for campaigns and work with creative team on asset creation for all digital marketing channels, i.e. banners, videos, text ads, dynamic ads and more.
- Close collaboration with email-marketing, affiliate marketing, product managers, category managers and across different business units.
- Stay abreast of best practices and latest trends in social media, digital marketing, web analytics, digital content and campaign management to identify new marketing platforms/opportunities.
Pre-Requisites
- Bachelor’s degree or equivalent experience.
- Minimum 3 years of work experience within digital marketing.
- Practical experience in placing Search Ads, Social Ads, Display Ads, Programmatic Ads.
- Experience with DV360 and other Google Stacks.
- Experience in media planning and execution on an international / global level.
- Experience within ecommerce metrics and KPIs.
- Analytical skills to interpret and present data to high-level stakeholders.
- Interpersonal skills to collaborate with global stakeholders.
- Time management skills to take on multiple tasks and meet deadlines.
- Team oriented, ability to work in a matrix organization, effectively and autonomously.
Pre-Requisites :
Are you game?
What We Do
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.
With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.
Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
_0.png)
