Regional Head of Digital and Mobile Marketing

Our Journey

ShopBack started as a spark of inspiration one night in 2014 when Henry and Joel were brainstorming ideas in Henry’s car. That lightbulb moment — earning Cashback while shopping online — was just the beginning. Fueled by the countless possibilities, the team locked themselves in a hotel room for 24 hours to code the very first prototype. Their mission? To revolutionize shopping by helping advertisers market more cost-effectively, while making every purchase more rewarding for shoppers.

Today, ShopBack is the leading shopping, rewards, and payments platform in Asia-Pacific, empowering 45 million shoppers across 12 markets. With 20,000+ partners and over half a million transactions daily, we’re redefining the way the world shops. As we expand globally, we’re looking for adventurous, driven individuals to help us build The World’s Most Rewarding Way to Shop.

We are looking for a Regional Head of Digital and Mobile Marketing who thrives in a fast-paced, ever-evolving landscape. This role is not for the faint-hearted—it requires someone with grit, determination, and a track record of leading transformative change. You will be responsible for reinventing how we leverage media, performance marketing, and mobile growth to scale ShopBack’s impact and presence globally.

If you have the courage to challenge the status quo, the vision to build for the future, and the resilience to drive change at scale, we want to hear from you.

Your Adventure Ahead

• Lead & Elevate: Drive and execute the overarching digital and mobile marketing strategy across ShopBack’s ecosystem, ensuring we dominate in acquisition, retention, and engagement. Lead a centralized team of performance marketers to deliver business impact in 12 markets.
• Transform & Disrupt: Reimagine how we approach media buying, attribution, and growth marketing, challenging conventional thinking to optimize for impact.
• Own the Numbers: Drive performance-led media strategies with a laser focus on ROI, CAC, LTV, and sustainable unit economics.
• Orchestrate Change: Navigate cross-functional teams and senior stakeholders, influencing with data, insight, and a clear vision.
• Scale & Automate: Work closely with our product and engineering teams to build scalable, tech-driven marketing solutions that power our mobile growth.
• Shape the Future: Stay ahead of the curve on industry trends, ensuring ShopBack remains at the forefront of mobile-first marketing and digital innovation.

Essentials to Succeed

• 10+ years of experience in performance marketing, digital media, or mobile growth, preferably in a fast-growing tech, e-commerce, or startup environment.
• Proven success in scaling user acquisition and engagement via paid and organic channels, particularly in app-first ecosystems and markets.
• Deep expertise in media buying, measurement, and analytics, with the ability to optimize cross-channel strategies.
• Experience leading high-performing teams and fostering a culture of experimentation, data-driven decision-making, and innovation.
• A builder’s mindset—you thrive in ambiguity, break down complex challenges, and move fast to drive results.
• Strong stakeholder management skills with the ability to influence senior leadership and drive organizational change.
• Passion for consumer technology, growth marketing, and the future of mobile commerce.
• Experience working in regional or global roles, adapting strategies to local market needs.

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Flow Day Thursday (1-day a week, optional to work from home or office)

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!