Senior Paid Social Media Associate

About you

You are a B2B Paid Social marketer with strong experience managing campaigns across multiple platforms. You have a sharp analytical mindset to optimize performance and deliver measurable results, along with excellent communication skills to collaborate effectively with internal teams and external partners. 

About this role 

We are seeking a Senior Paid Social Media Associate with a proven track record in managing and optimizing paid social media campaigns. This role will focus on creating impactful paid social strategies, diving deep into data and social signals, and driving verticalized B2B audience targeting efforts. This position requires expertise in analytics, strong cross-functional communication skills, and a focus on incrementality and A/B testing to achieve scalable results.

What you'll be doing

• Campaign Strategy & Execution: Develop, implement, and optimize paid social media campaigns across various platforms (LinkedIn, Facebook) to support Udemy Business’s goals.
• Audience Targeting & Segmentation: Use B2B best practices to build, analyze, and refine audience segments, leveraging data signals and insights for vertical-specific targeting.
• Social Media Analytics & Reporting: Analyze and interpret social media metrics to measure performance, identify trends, and generate actionable insights for continuous improvement.
• Testing & Optimization: Implement incrementality testing, A/B tests, and other experimentation frameworks to optimize campaign performance and drive measurable impact.
• Cross-functional collaboration: Partner closely with the marketing, content, and analytics teams to align social media strategies with broader marketing objectives.
• Documentation & Process Improvement: Establish best practices for campaign documentation, process optimization, and knowledge-sharing across teams.

What you’ll have

• B2B Experience: 3+ years of experience in paid social media, with a focus on B2B marketing and demand generation. A nice-to-have is experience with ABM. 
• Platform experience: Expertise in social channels (e.g., Facebook Ads Manager, LinkedIn Campaign Manager) building ads & delivering reporting
• Audience Targeting & A/B Testing: Proven experience in B2B audience segmentation, retargeting, and verticalized targeting, with a strong understanding of test methodologies.

About your Skills

• Communication & Collaboration: Excellent communication skills, with the ability to present insights and recommendations to cross-functional stakeholders and external partners. A plus is any agency experience. 
• Analytical Skills: Experience with data analysis within social platforms and Salesforce to inform strategy
• Project Management: Strong organizational skills, attention to detail, and a proactive approach to managing multiple projects simultaneously.
• Creative Expertise: Strong understanding of creative optimizations and channel best practices

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

•  We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
  
• Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
  
• Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
  
• We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. 

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Udemy Mexico Benefits

Our benefits are designed to support you and your family with the protection and care you need, ensuring easy access to the right coverage when it matters most. Here’s a snapshot of the key benefits for full-time Udemates based in Mexico:

Core Benefits:

• Medical, Dental, and Vision Coverage: Includes maternity, private hospital, dental, and vision benefits for employees and eligible dependents.
• Life Insurance: 12x monthly base salary, with a Free Cover Limit of MXN 7.5 million.

Financial Benefits:

• Grocery Vouchers: Monthly vouchers valued at $2,200 MXN.
• Teleworking Allowance: $800 MXN monthly.
• Savings Fund: Both you and Udemy contribute 13% of your monthly salary, capped to 1.3 times the UMA value.
• Christmas Bonus: Equivalent to 30 days of your current salary.
• Vacation Bonus: 25% premium on your vacation days.

Time Off Benefits:

• Holidays: Udemy observes 12 public holidays in Mexico.
• Annual Leave: 12 days of annual leave per year.
• Sick Leave: 10 days of paid sick leave per year.
• Family Bonding: 12 weeks of maternity leave or partner leave for bonding after the birth or adoption of a child.
• Bereavement Leave: Up to 20 working days for the loss of a loved one.

Wellbeing Benefits:

• Maven (Reproductive Health): Unlimited virtual appointments and $25,000 lifetime benefit for fertility, adoption, and surrogacy.
• Modern Health (Therapy and Coaching): 10 sessions with therapists and 10 sessions with coaches per year.
• Origin (Financial Planning): Free access to Certified Financial Planners for you and your spouse.
• Workplace Options (EAP): 24/7 support for family, stress, caregiving, financial, and legal issues.

Additional Perks:

• Udemy Courses: Free and unlimited access to Udemy’s Marketplace and Udemy Business.
• Home Office Reimbursement: $500 one-time reimbursement and $35 monthly for work-from-home needs.