Senior Organic Social Associate

About you

You are a social marketer with strong experience managing organic social channels for brands and crafting social-first content that resonates with audiences. You have a proven track record in influencer outreach and negotiations, building partnerships that amplify brand visibility and engagement. Your creativity and strategic thinking help drive impactful campaigns while fostering authentic connections with followers and influencers.

About this role 

We are seeking a dynamic and creative Senior Organic Social Associate to drive impactful social media content creation and strategy across multiple platforms, including Facebook, Instagram, LinkedIn, and Twitter/X. This role is critical to enhancing our brand’s presence, fostering community engagement, and delivering on key business objectives through compelling organic social campaigns. This role will be pivotal in sourcing and building relationships with influencers and creators, driving outreach, negotiations, and collaborations to deliver impactful and authentic partnerships.

What you'll be doing

• Develop and execute innovative organic social media strategies tailored to each platform to drive engagement, reach, and brand awareness.
• Collaborate with cross-functional teams to align social media content with overarching marketing initiatives and brand messaging.
• Plan, create, and publish high-quality, on-brand content, including text, images, and short-form videos, optimized for each social media platform.
• Monitor trends, platform updates, and audience insights to refine content strategies and stay ahead in the ever-evolving social media landscape.
• Track, analyze, and report on performance metrics to identify opportunities for optimization and growth.
• Research, identify, and source influencers and creators aligned with the brand’s values, audience, and campaign objectives.
• Conduct outreach to influencers, manage negotiations, and maintain strong relationships to ensure successful partnerships.

What you’ll have

• Proven experience in social media management listening, engagement, content creation, and strategy development, preferably across Instagram, LinkedIn, Twitter/X, TikTok, and Facebook.
• Deep understanding of organic social media best practices, audience engagement techniques, and platform-specific trends.
• Experience with influencer marketing, including sourcing, outreach, and negotiation with creators.
• Experience with the following (or similar) tools:
• Social media management tools: Sprinkler, Sprout, or Later
• Design tools: Adobe Creative Suite, Canva, Figma, Capcut
• Project management: Asana

About your Skills

• Communication & Collaboration: Excellent written and verbal communication skills, with a knack for creating engaging content.
• Project Management: Strong project management skills with the ability to juggle multiple priorities and deadlines.
• Identifying and Leveraging Emerging Trends: Proficient in recognizing and utilizing the latest trends and tools in social media marketing to drive innovation and maintain a competitive edge.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

•  We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
  
• Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
  
• Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
  
• We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. 

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Udemy Mexico Benefits

Our benefits are designed to support you and your family with the protection and care you need, ensuring easy access to the right coverage when it matters most. Here’s a snapshot of the key benefits for full-time Udemates based in Mexico:

Core Benefits:

• Medical, Dental, and Vision Coverage: Includes maternity, private hospital, dental, and vision benefits for employees and eligible dependents.
• Life Insurance: 12x monthly base salary, with a Free Cover Limit of MXN 7.5 million.

Financial Benefits:

• Grocery Vouchers: Monthly vouchers valued at $2,200 MXN.
• Teleworking Allowance: $800 MXN monthly.
• Savings Fund: Both you and Udemy contribute 13% of your monthly salary, capped to 1.3 times the UMA value.
• Christmas Bonus: Equivalent to 30 days of your current salary.
• Vacation Bonus: 25% premium on your vacation days.

Time Off Benefits:

• Holidays: Udemy observes 12 public holidays in Mexico.
• Annual Leave: 12 days of annual leave per year.
• Sick Leave: 10 days of paid sick leave per year.
• Family Bonding: 12 weeks of maternity leave or partner leave for bonding after the birth or adoption of a child.
• Bereavement Leave: Up to 20 working days for the loss of a loved one.

Wellbeing Benefits:

• Maven (Reproductive Health): Unlimited virtual appointments and $25,000 lifetime benefit for fertility, adoption, and surrogacy.
• Modern Health (Therapy and Coaching): 10 sessions with therapists and 10 sessions with coaches per year.
• Origin (Financial Planning): Free access to Certified Financial Planners for you and your spouse.
• Workplace Options (EAP): 24/7 support for family, stress, caregiving, financial, and legal issues.

Additional Perks:

• Udemy Courses: Free and unlimited access to Udemy’s Marketplace and Udemy Business.
• Home Office Reimbursement: $500 one-time reimbursement and $35 monthly for work-from-home needs.