Senior Nonprofit Marketing Specialist

Meet Benevity

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more! 

Join our Nonprofit Relations team and play a pivotal role in creating meaningful interactions that drive engagement and build brand loyalty with nonprofits.

This role focuses on leveraging a cross-channel, inbound marketing approach that includes email marketing, content marketing, and social media marketing. Your expertise in digital strategy, campaign execution, and data-driven insights will enhance our team's impact, helping nonprofits succeed in Benevity’s ecosystem.

What you’ll do:

• Strategic marketing planning, execution, and measuring impactful marketing campaigns, including brand content and product launches, to generate nonprofit engagement, referral and attributable revenue growth
• Cross-functional collaboration with Client Success Ops, Product Content, Demand Generation Managers, and the creative team to find aligned communication opportunities, display the nonprofit value proposition, experience, through campaign strategies with brand messaging and performance goals
• Develop and execute holistic content strategy to mobilise nonprofit partners around the adoption of new features or product launches, ensuring clarity, strategic focus and audience alignment
• Monitor and analyze campaign performance daily, providing actionable insights and recommendations to continuously improve performance and efficiency metrics
• Analyze and allocate resources and budget across core products and global regions, providing recommendations to optimize cost and efficiency metrics
• Ensure accurate reporting setup in Nonprofit CRMs and channel platforms to track win rates, conversion rates, and source attribution
• Oversee website management, including content updates, performance monitoring, and technical maintenance
• Implement best practices for website analytics to track and report on key performance indicators and continuously identify opportunities for improvements and enhancements
• Regularly provide a detailed report including performance metrics, insights, budget updates, and progress towards goals; manage the digital roadmap for upcoming quarters to ensure thoughtful resource and budget allocation as needed

What you’ll bring:

• 7+ years experience in B2B SaaS marketing with a track record of driving pipeline and brand awareness through strategic digital campaigns
• Expertise in managing media campaigns across multiple platforms
• Proficiency in using data from Salesforce, Marketo, Hubspot and ABM tools to make informed decisions and optimize marketing efforts
• Ability to thrive in a fast-paced environment, switching seamlessly between strategic planning and tactical execution
• Exceptional communication and collaboration skills, effectively articulating ideas to executives, peers, and cross-functional teams
• Proficiency in developing and optimizing marketing programs across various channels, including social, email marketing, owned web properties, events, and account-based marketing
• Hands-on experience with Hubspot, Marketo, Salesforce, and Asana is an asset

Discover your purpose at work

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where we work

At Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.

Join a company where DEIB isn’t a buzzword

Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. 

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [email protected].