Senior Marketing Strategist

• About the Role

  The Senior Marketing Strategist will lead the strategic direction for the organization’s marketing initiatives. This role will focus on developing and executing strategic marketing campaigns, elevating brand presence, and aligning closely with the Sales team to drive revenue growth. The Senior Marketing Strategist will also be responsible for competitive intelligence and high-level brand management, ensuring our messaging and positioning align with market demands and resonate with our target audience.

  As the Senior Marketing Strategist, you will also contribute to a variety of areas including:

• Strategic Marketing Campaigns: Develop and lead multi-channel strategic marketing campaigns aligned with business goals. Partner with leadership to ensure alignment across departments.
• Sales Enablement: Collaborate with Sales to produce collateral, presentations, and tools that empower the Sales team to communicate the value proposition effectively and close deals.
• Brand Awareness and Management: Lead brand positioning initiatives, oversee brand guidelines, and ensure consistency across all touchpoints. Elevate brand visibility through PR, partnerships, and strategic sponsorships.
• Competitive Intelligence: Regularly analyze and monitor competitors, providing insights and recommendations for product, positioning, and messaging adjustments based on market trends.
• Content Development Oversight: Develop high-level content strategy, manage the content calendar, and guide the creation of thought leadership pieces, case studies, and other brand assets.
• Events Management: Plan and execute both virtual and in-person events, including webinars, trade shows, industry conferences, and company-hosted events. Handle end-to-end event logistics, including vendor coordination, registration, promotional activities, and on-site/virtual support to ensure a smooth and impactful experience for participants.
• Performance Measurement: Establish KPIs, track campaign performance, and optimize strategies based on data and analytics to enhance ROI and overall impact.

• About You

  You’re a good fit for the role of Senior Marketing Strategist if you have:

• Bachelor’s degree in Marketing, Communications, or related field; MBA or relevant advanced degree is a plus.
• 8-10+ years of experience in marketing strategy, brand management, or a related role, preferably in a start-up or high-growth environment.
• Strong strategic planning skills, with a track record of successful campaign execution.
• Proven expertise in competitive analysis and market research.
• Excellent communication and project management skills, with the ability to lead cross-functional initiatives.
• Ability to obtain and maintain a U.S. Government security clearance.
• U.S. Citizenship essential to comply with government contract/agency or department of Federal Government requirements.

• #LI-SW1

What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected

• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

• Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. 

Accessibility 

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.