Marketing Operations Manager

Position Description:

ServiceTrade is a leading SaaS company transforming the fire protection, life safety, and mechanical industries. We’re seeking a motivated and skilled Senior Marketing Operations Manager to join our growing team. ServiceTrade is a leading SaaS company transforming the fire protection, life safety, and mechanical industries. The Senior Marketing Operations Manager will play a critical role in enabling the overall success of the marketing organization by ensuring our marketing strategies and technologies are optimized, our processes are efficient, and our insights are data-driven.

Why ServiceTrade:

At ServiceTrade, we offer an opportunity to work on impactful projects in a supportive and collaborative environment. We invest in cutting-edge tools and believe in empowering our team members to take ownership of their work. As Senior Marketing Operations Manager, you will have a direct hand in shaping the marketing team’s success, leveraging data and technology to fuel our growth

This is an exciting role for a self-starter who enjoys solving problems, building systems, and using data to drive business decisions. If you’re a strategic thinker with a passion for process improvement and a knack for creating order out of complexity, you’ll thrive in this role.

What sets us apart? Our product is a true GAME-CHANGER that enables customers to grow their businesses by improving operations, productivity, and customer loyalty—keeping them at the forefront of the industry with a massive ROI. We offer: 

• Innovative Product: Join a company with a game-changing product that provides massive ROI to our customers and keeps them on the leading edge of the industry.
• Dynamic Environment: Be part of a vibrant, growth-oriented company that values innovation and collaboration.
• Career Growth: Take on a pivotal role with significant opportunities for professional growth and impact.

Key Responsibilities and Activities:

• Strategic Planning: Partner with marketing leadership to provide data and insights that inform go-to-market (GTM) strategies, represent marketing in the development and forecasting of pipeline and revenue targets, and work with marketing function leaders to align team goals with pipeline objectives.
• Performance Analytics: Develop an analytics framework and reporting that enables the marketing team to track and manage KPIs for channels, campaigns, and the overall funnel performance. Lead regular performance review meetings, highlighting insights and opportunities for optimization.
• Data Management: Partner with RevOps/SalesOps to develop and execute data SOPs and hygiene processes, create data strategies to support campaign segmentation and personalization, and develop marketing attribution methodologies that support KPI reporting.
• Email Operations: Design and implement compliance and privacy policies, monitor and manage email list health and sender reputation, and provide operational support building lists and emails for campaigns and nurture programs.
• Inbound Processing: Work across teams to craft lead scoring methodologies, partner with the sales organization to set, track and enforce SLAs, and upload lead lists from events, campaigns, etc.
• Project & Process Management: Develop structured campaign and workflow SOPs and systems that ensure cross-functional alignment, accountability, and visibility. Identify and resolve process gaps or blockers.
• Marketing Tech Stack: Evaluate, select, implement, and drive adoption of tech for the marketing team and monitor usage and audit the martech stack, gather feedback from stakeholders, define needed enhancements and translate into business value to inform a MarTech roadmap

Knowledge and Skills

• 5+ years of marketing operations experience in B2B SaaS.
• In-depth knowledge and hands-on experience with modern MarTech stack (6Sense, Marketo, SalesLoft, Salesforce).
• Experience in the strategy, design and implementation of the lead-to-revenue process; definitions, stages and statuses, data mapping and syncing, and SLAs.
• Strong analytical skills with ability to analyze campaign performance data to optimize existing campaigns and channels, identify new opportunities and turn data into actionable insights.
• Experience in defining and implementing a marketing attribution model, especially for high-volume, high-velocity SaaS businesses.
• Excellent planning, project management, time management skills. 
• Strong problem-solving skills - ability to think creatively, use sound judgment, and be bold when making business recommendations and decisions.
• Strong communication and data storytelling skills with the leadership team and peers.

A few things you want to know:

What does ServiceTrade do?

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce. 

Ok, so why should I care about that?

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.

What kind of working environment do you have?

We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page. 

What kind of benefits do you offer?

• Medical with Blue Cross Blue Shield NC (2 options)
• Dental and Vision with Unum 
• Company-paid Life insurance, STD and LTD 
• Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness and Accident  
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave 
• Quarterly Volunteer Program

#LI-Remote (Hybrid if you're local!)

EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.(AL,AZ,CA,CO,CT,DE,FL,GA,IL,IN,KY,MD,MI,MO,NY,NC,OH,OR,PA,SC,TN,TX,UT,VA,VT,WA)

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.