Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
- Support the Romanian market development plan by defining marketing strategy and marketing plan with growth-focused strategy under supervision of the Marketing Director
- Deliver in time and full of marketing initiatives, campaign planning to execution including above the line and below the line marketing activities.
- Develops and implements effective 360 media strategy and planning
- Shift brand behavior towards connected, personalized social and digital experiences that will drive preference via relevance
- Champion the global brand positioning within the market, ensuring all teams and colleagues can translate it into their own objectives and deliverables. Be responsible for all brand guidelines and governance.
- Closely interact with the CEE and European Marketing Teams to exchange learnings & scale up ideas
- Manage the co-marketing for new product launches to ensure maximum traction with clients and merchants
- Manage and accurately report budgets and deliver projects on time
- Develop innovative, ‘new to Visa’ ways of maximizing reach and build preference
- Ensure that planned marketing activities align with key Visa priorities and objectives and have well defined business and marketing KPIs
- Conduct analysis and provide locally focused thought leadership and advice by leveraging data, metrics, and insights to be shared with internal teams and senior management
- Oversee complex local projects in partnership with stakeholder within and outside of the function, including Marketing Services, Legal, Sales and Product, Client and agencies
- Increase and optimize the value of Visa’s global and local sponsorship portfolio
- Brand guard for all public released marketing materials according to Visa guidelines
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications
• Educated to degree level or equivalent professional experience
• Marketing background with senior experience in marketing, brand management, developing and implementing marketing campaigns while delivering measurable business results
• Experience with developing multi-channel marketing programs and comfort using data to optimize campaigns from multiple sources
• Highly organized and skilled to prioritize for maximum impact.
• Strong analytical and problem solving skills, with demonstrated intellectual and analytical rigor
• Adept at using data from multiple sources to build investment/business cases to prove how marketing strategies drive the business
• Demonstrated ability to work in a complex organization with multiple stakeholders to deliver accurate and on-time project deliverables
• Excellent project management skills and attention to detail
• Strong influencing skills to persuade and negotiate with internal and external stakeholders
• Native language: Romanian
• Fluent: English
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
What We Do
At Visa, we are driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. As our products and technology have evolved with the world, Visa remains ubiquitous, reaching new customers in new and often invisible ways. We are at the center of this digital revolution with a network that connects people with over 80 million businesses all over the world. And Visa’s network is expanding, accelerating our growth. Our resilient business model, with its strong track record of success, will provide you with amazing opportunities to grow in your career, as well.
We are looking for people like YOU. Come join a people-centric company where you can invest in your career.
For more information, visit visa.com/about, visacorporate.tumblr.com and @VisaNews on Twitter.
Why Work With Us
Our employees are our company. Creating an inclusive and diverse workplace has been our key priority. With our purpose to “uplift everyone, everywhere” as our guide, we’re building an environment where diverse backgrounds and perspectives are celebrated and drive success inside our company and out in our communities.
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