Brand Manager Incontinence Care Romania & Adriatics
With over 60 years of experience, TENA is Global No 1 incontinence brand. At TENA we offer a wide range of products, skin care and latest technologies, adapted to consumers needs, to their care-givers or health care professionals. Come join us and start improving the lives of millions of people around the world!
About the Role:
As a Brand Manager Incontinence Care you will be responsible for proposing and implementing local marketing plans, ensuring alignment with business objectives, for TENA brand within South East Europe region. Key responsibilities include coordinating marketing campaigns, collaborating with sales and customer marketing teams to drive growth, maintaining consistent brand messaging, and analyzing brand performance to assess its impact on business results.
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.
What You Will Do:
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Implementing product strategies to achieve brand objectives.
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Collaborating with cross-functional teams to maximize the value of your brand (works closely with Sales teams, Business Development Manager, distributors)
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Providing tactical marketing support to the sales team, including product training (including field sales force), promotional tactics, and campaign management.
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Developing and executing brand marketing plans and channel specific plans.
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Engaging with internal and external stakeholders to gather customer insights.
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Translating insights into actionable marketing strategies.
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Analyzing business data and responding strategically to enhance customer engagement.
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Designing and executing innovative and effective marketing campaigns aligned with global strategy, ensuring integration with global campaign objectives and appropriate use of the marketing mix.
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Collaborating with third-party stakeholders and global teams for local implementation of strategies, product launches, portfolio changes
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Responsible for assigned A&P – planning, tracking, efficient spending
Who You Are:
We are looking for professionals with the following skills to achieve our goals:
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Bachelor / master’s degree in marketing or a related field
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Minimum 2 years’ experience in Brand Marketing role, experience in FMCG/pharma industry preferred
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Fluent in spoken and written English
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Strong analytical skills
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Good understanding of data (P&L, Sales reports, Market data)
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Good understanding of multiple distribution channels – Pharma, Modern Trade, Traditional Trade or different business set-up (distributor business)
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Knowledge of marketing best practices, media strategy, digital activations
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Excellence in execution, including prioritization, communication, stakeholder management, and problem-solving
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Experience in multichannel marketing
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Knowledge of medical devices legislation is a plus
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Able to work in a multicultural environment and in the team
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Excellent communication and presentation skills (verbal and written)
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Strong communication and organizational skills (understanding of matrix organizations)
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Ability to drive cross functional projects
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Creative mind-set and self-motivated
What We Can Offer You:
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2 years fixed term contract (maternity cover)
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Competitive package of benefits
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Agile and flexible ways of working (hybrid way of working, 3 days from the office+ 2 days remote)
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Possibility to work with premium brands and build/ reinforce their position on the market
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Opportunity to work with global team
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You with Us
Please submit Your application in English only.
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Application End Date:05 mar 2025Job Requisition ID:Essity250899
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
