Marketing Lead Taplio & Tweet Hunter

Posted 13 Days Ago
Be an Early Applicant
Hiring Remotely in France
Remote
Senior level
Software
The Role
As a Senior Marketing Manager, you will drive revenue growth for Taplio & Tweet Hunter by owning the marketing strategy and roadmap. Responsibilities include website content design, lead nurturing, influencer and affiliate program scaling, managing paid campaigns, and guiding SEO efforts. Your goal is to enhance conversions and establish Taplio as a market leader.
Summary Generated by Built In

About us 👇🏼

At lempire, we're a passionate team on a mission to help individuals and businesses grow.

As a B2B SaaS company, valued at $150 million, we have a suite of 5 products:

🔵 lemlist: our sales engagement platform, used by 10,000+ sales worldwide to find leads & their emails, write campaigns, personalize at scale, close deals and get more customers.

🟠 lemwarm: the 1st deliverability tool on the market that helps users reach their audience’s inboxes.

🔴 lemcal: our scheduling tool that allows you to create a personalized booking page and reduce no-shows.

🟣 Taplio & Tweet Hunter: our tools, used by top influencers like Justin Welsh, to build personal brands on LinkedIn & X (formerly Twitter).

lempire is a fast-growing company with $28M+ in revenue, profitable, and 100% bootstrapped.

Our mantra: Keep growing! We live by it every day 🚀

We’re looking for a talented Senior Marketing Manager to join our team!


Mission

As Marketing lead of Taplio & Tweet Hunter, the Personal Brand Division of lempire, your mission is to drive revenue growth.

Taplio & Tweet Hunter generate an Annual Recurring Revenues of $6 millions, with thousands of customers and high profitability.

We seek someone to take full ownership of Taplio & Tweet Hunter's Marketing Strategy & Roadmap, for both Growth & Content Marketing.

Your primary focus will be new business acquisition—from traffic generation to conversion—leveraging key channels like SEO, influencers, email marketing, and ads, while also exploring untapped opportunities.

This role demands a hands-on Marketing leader who can craft a winning strategy and execute it fast.


Responsibilities

Website content - design or update our website content (homepage, product pages, customers stories…) to boost conversions and position Taplio as an industry leader.

Content creation & lead nurturing - develop valuable content to build trust with our audience and nurture existing leads effectively.

Influenceurs - scale our Influenceur & sponsorship programs by identifying new influencers, securing attractive deals, and building long-term relationships

Affiliation - Scale affiliate acquisition efforts and actively engage affiliates to drive customer growth.

Paid - Lead strategy, monitor performance, and optimize paid campaigns in collaboration with external experts (agencies or freelancers).

SEO - Guide our SEO copywriter to enhance search visibility, focusing on high-impact blog posts and mini tools targeting high-volume keywords.

Go-To-Market - Effectively distribute new product releases to current users and prospects to drive both acquisition and retention.


Key Results

Within 3 months, you’ll have:

Develop a clear understanding of our ecosystem, persona/ICP, market positioning and product

Take charge of the main acquisition channels—influencers and sponsorships, paid ads, educational content, affiliation, website optimization, and SEO—and demonstrate an impact on revenue trends.

Manage and pilot the roadmap and priorities of our third-party partners (agencies, freelancers, …)

Deliver immediate impact—example below #GetShitDone

Successfully orchestrate a new feature launch in collaboration with Product Team

Secure 1 key deal with a top influencer

Make 1 mini-tool viral

Drive content creation on LinkedIn or X that generates high engagement (>100K views)

Within 12 months, you'll have:

Build strong growth momentum and create a marketing roadmap to scale to $10 million ARR within 3 years

Drive significant improvements across all acquisition metrics: traffic, signups, activation rate, and conversion rate.


What’s in it for you?

You will be the Marketing mind of Taplio & Tweet Hunter. You’ll be empowered to make critical decisions and held accountable for the company’s results. Exciting, right? 😎

Work in a fast-paced learning environment with the freedom to innovate and lead

High autonomy, independence, and freedom

Collaborate with very talented people and be part of a small & agile team

Work from anywhere

Competitive salary + company bonus + strong benefits

You will learn a lot, but you must know some things before joining. Here’s what 👇


Requirements

6 years of experience in Growth Marketing/Demand Generation/Content Marketing in an ambitious or fast-paced environment

Experience in B2B SaaS (in a PLG or Self-Service environment is a plus)

A self-starter mindset—a strong bias for action, a 'doer' mentality. You don't want detailed plans or permissions to pursue your goals; you act.

A track record of delivering outstanding results

An exceptional adaptability, resilience, and entrepreneurial spirit—you thrive in challenging situations and navigate chaos #growth mindset

Hard worker and ready to roll up your sleeves

Fluent in written and spoken English


Additional Information

Up to 70K€ + company bonus (up to 15K€ depending on company’s performance)

Fully Remote Job: Enjoy the flexibility of working from home and come to visit our office in central Paris as needed!

37 days of holiday per year (+3 days offered by lempire)

Team building: Annual global meet-ups in exciting locations. Check out our video for a sneak peek! 😉

First Interview with our Talent Acquisition Manager (Victoire)

Interview with our Chief of Staff (Oriane)

Business Case

Business Case Debrief with our CEO (Charles) and Chief of Staff (Oriane)

Coffee with C-level

The Company
Paris
86 Employees
On-site Workplace
Year Founded: 2018

What We Do

lempire is a group of passionate and curious individuals who have a very healthy obsession with building the world’s finest products and helping entrepreneurs worldwide grow profitable and successful businesses. The mantra we live by **Do things that you shouldn’t.** Want to step inside the lempire world? Our most famous product, lemlist, changed the way people do outreach. lemverse makes remote work feel more connected than ever before. Our Cold Email and LinkedIn Masterclasses have generated millions of dollars for B2B businesses, startups, and agencies worldwide. There’s also lempod, a tool we sold in 2020, which helped thousands of people grow their LinkedIn profiles. Do you see a pattern? We like helping people grow.

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