Senior Marketing Manager (B2C)

Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

What we offer in return:

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

• 30 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Pension contributions
• Medical insurance for self and dependents; life cover and personal accident cover for self
• Seasonal social and charitable events
• Training and development

Job Description

We are looking for a Regional B2C Senior Marketing Manager to join our Team. Reporting to the Head of Marketing, South Asia and Sub-Saharan Africa region, this role is responsible for the development and delivery of the marketing strategy and reporting key outputs across the region. This role focuses on driving article submissions to meet growth targets for open access and subscription titles, increasing brand awareness, and boosting Open Research revenue. Leading a team of B2C marketers, you will spearhead the High Impact Researcher Program in region, identifying top authors and key opinion leaders across disciplines, and guiding them to publish high-quality content globally.

A key responsibility is positioning Taylor & Francis as the publisher of choice while ensuring seamless, supportive pathways for researchers. The ideal candidate will bring experience in scientific publishing, Open Science practices, and researcher-focused marketing, working cross-functionally to ensure consistent, best-practice strategies regionally and globally.

Key Accountabilities

• Align marketing activities to achieve journal article submissions and revenue targets within the region. 
• Lead the strategic development of digital marketing activities to develop and deliver an impactful marketing strategy to our community of researchers
• Lead a team of Omni-channel Marketers to create targeted and engaging marketing campaigns to attract and acquire our target audience
• Define measurable objectives and for the region and lead team to deliver – including measuring and reporting on progress linking to the achievement of organisational objectives.
• Manage the annual budget for B2C marketing spend. Track performance against this and analyse channel ROI to take corrective action where needed
• Use insight gained from data analysis of marketing campaigns to inform proposals, decisions, and recommendations for action or change to senior leadership
• Fully accountable for managing own learning, taking responsibility to identify and develop skills gaps
• Ensure key stakeholders understand the team’s regional marketing plans, including marketplace considerations, customer insights, and competitor analysis to inform strategic decisions.
• Delivering and ensuring customer personalisation through consistent campaign management and development of appropriate messaging for key personas and data segments based on value propositions

Qualifications

The ideal candidate will have:

• Familiarity with academic publishing with at least some previous journal marketing experience required
• Possess skillset in digital marketing to demonstrate a solid understanding of online channels, SEO, SEM, social media, and analytics
• Showcase expertise in content marketing in creating engaging and impactful content across various platforms.
• Demonstrate proficiency in data analytics tools and possess the ability to interpret data to make informed marketing decisions.
• Stay abreast of AI and machine learning trends in marketing, understanding how these technologies can enhance marketing strategies.
• Understanding of project management tools
• Able to effectively present information to a variety of stakeholders

Skills and Behaviours Required

• Excellent marketing portfolio/channel, relationship, & communication management skills
• Flexible and adaptable with the ability to influence and work in a matrixed environment. 
• Commercial and customer focus
• Critical and analytical ability
• Understanding of statistical and financial information and high level of numeracy
• Delegates effectively

Role Purpose:

Marketing planning and execution for a designated portfolio and/or customer channel, ensuring agreed value creation metrics are achieved and recommendations are made, as well as providing guidance on your domain area.

Shared Commitments

Leads innovative solutions with clear goals, integrating best practices and communicating the rationale to build trust. Makes informed decisions using diverse data sources, manages performance with discipline, and prioritises strategically. Enhances customer experiences by balancing needs with organisational objectives. Promotes ethical behaviour, collaborates across departments, and empowers team expertise, fostering an inclusive culture.

Additional Information

Location: This role is based at our India - New Delhi office. You must have the right to work and live in India. 

The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our office in Delhi, to ensure that as a balanced worker they can make it to our office locations to collaborate as required. Time spent in the office is likely to range from 10%-80% of working hours with an expectation for a minimum of 2 days per week spent working from an office.

Internal candidates will be eligible to continue their current working arrangements. 

Closing date for applications: Monday 13th February 2025

Taylor & Francis Group an Informa Business

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact [email protected]

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.

To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/