Senior Marketing & Events Manager

Posted 5 Days Ago
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Melbourne, Victoria
Senior level
Software
The Role
The Senior Marketing & Events Manager will own the APAC events strategy, managing all aspects from planning to execution, ensuring alignment with company goals, and focusing on driving ROI and customer engagement.
Summary Generated by Built In

Join us on our mission to make a better world of work. 

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

About the role

As a Senior Marketing & Events Manager at Culture Amp, you will be instrumental in shaping how we engage with customers, prospects, and industry leaders in the APAC region. From conferences and trade shows to webinars, roundtables and field marketing activations, you’ll create events that elevate brand awareness, generate pipeline, and influence our revenue growth. This role spans the full event lifecycle - strategy, planning, execution, and performance analysis - and ensures that every event aligns with Culture Amp’s mission to improve workplace cultures in APAC.

This is more than just an events management role - it’s an opportunity to be part of a team that’s revolutionising employee experience. Your work will have a tangible impact on how organisations unlock their people's potential, making this an ideal opportunity for someone who thrives in a dynamic, mission-driven environment. 

As part of this impactful role, you will:

  • Ownership and delivery of the APAC events strategy: Accountability for the APAC events strategy and sole responsibility for the execution of a variety of in-person events, from intimate executive roundtables to large-scale conferences and trade shows
  • Accountability for ROI: Set and analyse event KPIs, report on ROI, and use insights to continuously improve outcomes
  • Manage budgets effectively: Oversee the annual APAC events budget, negotiate vendor agreements, and ensure cost efficiencies without compromising quality
  • Collaborate cross-functionally: Partnership with key stakeholders in Sales, Marketing, People Science, Customer Success, and external vendors to align on event goals and deliverables
  • Innovation & Experimentation: Continuously refine event formats (in-person and virtual), engagement tactics, and attendee experiences to enhance impact
  • Leverage technology: Utilise event management tools (e.g., Splash, Zoom), CRM platforms (e.g., Salesforce), and marketing automation tools (e.g., HubSpot) to manage event logistics and performance tracking

You have:

  • Proven experience in event management: 3-4+ total years of event management experience (with ideally 2+ years working for a SaaS/tech adjacent company) that drives lead generation, sales acceleration, and customer expansion
  • Strong collaboration and communication skills: Ability to work cross-functionally and effectively communicate with stakeholders at all levels (with a focus on senior leaders)
  • Financial and organisational acumen: Experience with owning an annual events budget and comfortable with juggling multiple events and priorities at once 
  • Data-driven mindset: Experience with measuring and analysing event ROI to continuously improve outcomes
  • Customer-centric approach: A focus on delivering exceptional attendee experiences that align with Culture Amp’s mission
  • Ability to travel for regional events: Roughly ~25% of your time (when and where permitted) 

Additionally, these preferred qualifications would indicate a particularly strong candidate…

  • Experience with effective pre and post-event campaign journeys for high-investment events 
  • Account based-marketing experience
  • A "builder" mentality - excels at establishing processes, scaling programs, and bringing ideas to life
  • Excellent organisational, time management, communication and influencing skills, with experience working across all levels
  • Experience in working in dynamic, fast-paced environments, effortlessly adapting to shifting priorities while delivering high-quality results

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are: 

  • Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
  • Programs, coaching, and budgets to help you thrive personally and professionally
  • Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
  • Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
  • Team budgets dedicated to team building activities and connection
  • Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
  • Extended year-end breaks: An extended refresh period at the end of year
  • Excellent parental leave and in work support program available from day 1 of joining Culture Amp
  • 5 Social Impact Days a year to make a positive impact on the community outside of work
  • MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
  • Medical insurance coverage for you and your family (Available for US & UK only) 

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. 

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

Please keep reading...

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it. 



If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.


Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact [email protected].


Top Skills

Hubspot
Salesforce
Splash
Zoom
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The Company
New York, NY
556 Employees
On-site Workplace
Year Founded: 2010

What We Do

Culture Amp is the leading employee experience platform helping companies take action to improve employee engagement, retention and performance. Culture Amp is a Culture First certified B Corporation used by 4,000+ customers including Aegon, Airbnb, Go Cardless, KIND Snacks, McDonald’s, Bon Secours Mercy Health, Salesforce and Slack. Started in Melbourne with offices in San Francisco, London, and New York City, Culture Amp has raised $150,000,000 USD from leading venture capital funds, including Index Ventures, Felicis Ventures, Sapphire Ventures, Blackbird Ventures and Sequoia Capital China.

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