Senior Marketing Associate

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across 
more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more 
and be more. No other company in the world helps more people share professional knowledge or make 
business connections.

We run around 800 events each year, create digital platforms based on engaging news and information 
content, and operate professional development programmes for individuals and businesses.

Job Description

Join the Asia Tech X Singapore (ATxSG) Marketing Team!

We're looking for a dynamic marketer to help us create engaging 360° campaigns that will:

• Grow the ATxSG brand
• Boost event attendance
• Enhance pre and post-event engagement
• Forge powerful partnership collaborations

Marketing Planning and Execution

• Contribute to the creation and execution of marketing campaigns to grow target audience and/or client databases, drive consent to market and encourage target prospects to engage with relevant content.
• Develop and execute audience engagement strategies that create interactive and experiences as well as to encourage attendee sign-ups
• Define and develop best practice for content creation, distribution and tracking.
• Create, manage and execute content email campaigns.
• Manage day to day social platforms; contribute to the social media strategy, execute all planned social posts and manage the LinkedIn, Facebook and Twitter platforms.
• Manage website updates (ongoing updates and uploads).
• Ensure all marketing materials are high-quality, accurate, and delivered on time.

Analytics and Reporting

• Tracks and monitors channel performance and ROI of spend incorporating insight and lessons learned into campaigns regularly during the campaign cycle.
• Ensure that all market facing materials is on brand. Responsible for monitoring activity, tracking and interpreting KPIs/metrics. Contributes to reporting processes and providing weekly KPI reporting.
• Develop an in depth understanding of the market, target audience and behaviours and ensure content strategies and plans are aligned to targeted demographics

Partnership and Collaboration

• Preparation of publicity contracts & materials to engage trade and media partners. Ensure that partnership deliverables are executed timely
• Collaborates with colleagues within the Festivals team and beyond with a customer first focus to deliver successful in-person events.

Qualifications

• Minimum 3 years of experience in marketing, with a focus on campaign management and strategy execution.
• Proficiency in MS Office; Knowledge of graphic design tools like Canva.
• Demonstrates the ability to understand the competitive landscape, target audiences, brand propositions and key messages.
• Competent in building and maintaining relationships and understanding customer needs.
• Is able to manage stakeholders internally and externally.
• Prior experience of managing project activity, ability to prioritise and manage time efficiently.
• Strong collaboration and communication skills written, verbal, and presentation.
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and assume greater responsibility.
• Can-do attitude and a focus on delivering results

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, access to health apps and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.