Senior Manager, User Operations (CRM Customer Lifecycle)

Posted 4 Days Ago
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Singapore
Senior level
Software • Travel
The Role
The Senior Manager, User Operations is responsible for establishing user operation metrics, implementing the Customer Data Platform, developing user growth strategies, and leading cross-department collaboration for optimized user journeys. This role includes planning and executing user engagement strategies while translating business needs into product requirements using data-driven insights.
Summary Generated by Built In

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?

What you'll do:

  • Establish and monitor company user operation metrics, ensuring an efficient operation system.

  • Plan and implement the operation of the company's Customer Data Platform (CDP).

  • Develop and implement user growth strategies, and understand the user acquisition, conversion, and retention funnel to optimize and improve the quality and quantity of user conversions.

  • Design and test strategies to enhance user engagement and conversion in different scenarios and functionalities, based on data analysis.

  • Translate business requirements into specific product requirements, and communicate with technology, product, and on-site teams to launch new features.

  • Lead the central team and collaborate with local teams to plan, execute, and implement user journeys.

  • Collaborate with the R&D team to create user profiles, user tags, and user event roadmaps and operation systems.

What you'll need:

  • Familiarity with the construction, maintenance, and use of at least one CDP platform.

  • Proficiency in the use and operation of at least one Marketing Automation (MA) tool.

  • Knowledge of user lifecycle management and membership system construction.

  • Excellent bilingual communication skills, with fluency in English.


Industry Experience :

  • Background in the e-commerce industry, preferably with experience in platform products, membership products, and operations.

  • Ability to work in a multilingual environment.

Position Experience :

  • Over 5 ~ 10 years of experience in user operations, with at least 3 years in a managerial role.

  • Proven track record of successfully leading large-scale user operation projects, with the ability to independently formulate and execute operational strategies.

  • Strong team management and cross-departmental coordination skills, capable of efficiently integrating resources to achieve goals.

  • Excellent data analysis and decision-making abilities, with the capacity to drive operational strategy optimization and improvement through data insights.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.

The Company
HQ: Central
1,585 Employees
On-site Workplace
Year Founded: 2014

What We Do

Klook is Asia's leading travel and experiences platform. We curate the most joyful experiences so that users can satisfy their relentless curiosity for adventure and experiences at home and around the world. With our website and app, users can experience a world of joy, from attractions, tours to local transportation and stays. Founded in 2014, we are here to inspire and enable more moments of joy through over half a million activities in over 2,700 destinations.

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