Senior Manager, Segment Marketing

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

As a Sr. Manager, Integrated Marketing, you will own and drive the end-to-end marketing strategy for T-Mobile’s Channel Partner Program. This role is responsible for developing and executing integrated, data-driven marketing plans that leverage paid, owned, and earned channels to maximize brand impact and partner channel growth.
You will collaborate closely with cross-functional teams, including commercial strategy, product, segment, offer, operations, media, analytics, and creative teams, to ensure campaigns are aligned with company priorities and deliver measurable results. You and your team will be responsible for to partner marketing, through partner marketing, and partner experience life cycle management programs.
This is a high-impact leadership role for a strategic marketing professional who thrives in a fast-paced environment, excels at orchestrating complex marketing initiatives, and has a passion for driving business transformation through innovative marketing strategies.

Job Responsibilities:

• Develop and lead integrated marketing strategies that drive growth for the T-Mobile Channel Partner Program. 
• Leverage data-driven insights to identify opportunities, optimize marketing execution, and enhance customer engagement. 
• Author and manage marketing plans, ensuring alignment with T-Mobile for Business & Partner Program objectives while orchestrating resources for on-time and on-budget execution. 
• Partner with creative, brand, agency and digital marketing teams to produce world-class campaigns and compelling content tailored to audience needs. 
• Establish strong measurement frameworks, working with analytics and operations teams to assess campaign effectiveness and optimize future initiatives. 
• Mentor and lead a team of marketing professionals, providing strategic direction and fostering a high-performance, a positive place to work, and a results-driven culture. 
• Also responsible for other Duties/Projects as assigned by business management as needed. 

Education:

• Bachelor's Degree (Required)

Work Experience:

• 7-10 years’ experience in marketing strategy, integrated marketing campaigns, and B2B marketing with national brands. 
• 2-4 years’ experience delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution with experience in the B2B Partner Channel (VARs, SIs, MSPs, MSSPs, TSDs, etc) 

Knowledge, Skills and Abilities:

• Channel Partner EcoSystem : Strong understanding of channel partner ecosystems, marketing enablement, and "to" and "through" partner marketing models. 
• Digital Marketing: Must have a solid understanding of digital marketing and Experience in data driven marketing techniques and traditional database marketing is critical. 
• B2B Insights: Exceptional experience applying business insights to improve campaign targeting, delivery, performance, etc. Experience managing marketing budgets, optimizing performance metrics, and demonstrating measurable ROI. 
• Leadership: Ability to orchestrate cross-functional marketing initiatives with clear business objectives. Proven ability to work cross-functionally with leadership teams to align marketing priorities with business objectives.   
• Collaboration and Influence: Strong communication skills to partner with stakeholders at all levels. 
• Project Management: Ability to manage multiple priorities and execute large-scale marketing programs. 

• Team Building (Required)
• Coaching (Required)
• Negotiation (Required)
• Marketing Strategy (Required)
• Presentations (Required)
• Communication (Required)

Licenses and Certifications:

• At least 18 years of age
• Legally authorized to work in the United States

Travel:

• Travel Required (Yes/No):No
  DOT Regulated:
  DOT Regulated Position (Yes/No):No
  Safety Sensitive Position (Yes/No):No
   

Base Pay Range: $121,600 - $219,400

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ311978¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.