Senior Manager, Partner Marketing

Introduction to Demandbase: 

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

We are seeking a dynamic and results-oriented Senior Manager of Partner Marketing to drive impactful marketing initiatives that support and strengthen our strategic partnerships. This role will collaborate with cross-functional teams and external partners to create innovative marketing campaigns, drive co-marketing opportunities, and elevate brand visibility through partnerships. The ideal candidate will have extensive experience in partner or channel marketing, possess strong communication skills, and be comfortable working in a fast-paced, data-driven environment.

The base compensation range, not including bonus, for this role is: $120,000 - $160,000 

What you’ll be doing:

• Partnership Strategy & Management:
  Develop and execute marketing strategies that align with the goals of our key partners to drive mutual growth. Collaborate with internal teams and partners to ensure marketing efforts are consistent, measurable, and impactful.
• Co-Marketing Campaigns:
  Plan and implement integrated co-marketing campaigns across various channels including digital, social media, content marketing, events, and email. Monitor and report on campaign performance, making data-driven recommendations for optimization.
• Partner Engagement & Relationship Building:
  Build and maintain strong relationships with key partner contacts. Work closely with partners to identify opportunities for collaboration, including joint promotions, events, and content creation.
• Performance Analysis & Reporting:
  Analyze the effectiveness of partner marketing campaigns, track KPIs, and generate insights that will improve future marketing strategies. Provide regular reports to leadership on campaign outcomes and ROI.
• Cross-Functional Collaboration:
  Work closely with Sales, Product, and Customer Success teams to ensure alignment of partner marketing activities with business objectives and customer needs. Facilitate communication between internal and external teams to streamline processes and drive results.
• Budget & Resource Management:
  Manage the partner marketing budget, ensuring that resources are allocated effectively and campaigns are executed within budget and on time.
  

What we’re looking for:

• 8-10 years of experience in partner marketing, channel marketing, or a related field, with a proven track record of developing and executing successful co-marketing initiatives.
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Experience managing cross-functional teams and working collaboratively in a matrix environment.
• Data-driven with experience in analyzing campaign performance and adjusting strategies accordingly.
• Ability to manage multiple projects and priorities simultaneously in a fast-paced environment.
• Strong attention to detail and ability to deliver high-quality work under tight deadlines.

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.