Senior Manager, New Digital Measurement Models and Analytic Frameworks (Analytical Frameworks)
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
Relocation Provided:
Job Posting End Date:
April 18, 2025
Shift:
Job Description Summary:
The Coca-Cola Company is transforming its approach to global Marketing and Customer & Commercial Leadership data intelligence. We aim to further modernize our marketing and C&CL data research, measurement, and partnerships to be more connected, digitized, and human-centric. This transformation will enable distinctive, competitively advantaged insights and analytics-driven research methodologies, protocols, and diagnostics.
Modernized, technology-enabled measurements that integrate consumption and shopping metrics, scalable modeling, and thought-leading agency partnerships are at the heart of this transformation.
This role represents a transformational opportunity for an expert who thrives in a fast-changing environment, anchored in expertise, leadership, and people influence in the area of modelling and analytics. The Senior Manager, New Digital Measurement Models and Analytics Frameworks will leverage expertise to lead the development and implementation of advanced analytical models and frameworks using mostly continuous research data from both consumption and purchase tracking studies to drive powerful insights by connecting data sources into a unique purchase-to-consumption pathway. Your work will provide crucial insights that drive strategic decision-making and enhance the operational efficiency across our organization. This role is ideal for an innovative leader of self, who thrives on solving complex problems and has a passion for transforming data into actionable intelligence.
This position will also play a key partnership role cross-functionally, working closely with both the networked Human Insights function centrally and the OUs, as well as the Commercial, Channel, and Customer function.
What You Will Do for Us:
- Deep understanding and expertise in consumer and shopper research techniques, technology-enabled tracking methodologies, and the complete data ecosystem lifecycle.
- Ability to connect multiple, disaggregated data sets and insights across consumption and purchase into a cohesive measurement system and to drive innovation by adopting new technologies and methodologies..
- Deep expertise in developing and implementing advanced modelling and analytic frameworks.
- Ability to present complex data and insights to non-technical audiences.
- Ability to collaborate and articulate cross-functional objectives to senior management and to present complex data and insights to non-technical audiences
- Experienced in driving adoption of transformational, innovative modelling solutions and frameworks, approaches, and services across a global organization.
Qualifications & Requirements
- Deep understanding and expertise in consumer and shopper research techniques, technology-enabled tracking methodologies, and the complete data ecosystem lifecycle.
- Ability to connect multiple, disaggregated data sets and insights across consumption and purchase into a cohesive measurement system and to drive innovation by adopting new technologies and methodologies..
- Deep expertise in developing and implementing advanced modelling and analytic frameworks.
- Ability to present complex data and insights to non-technical audiences.
- Ability to collaborate and articulate cross-functional objectives to senior management and to present complex data and insights to non-technical audiences
- Experienced in driving adoption of transformational, innovative modelling solutions and frameworks, approaches, and services across a global organization.
Related Work Experience:
- Master's degree in Data Science, Statistics, Economics, Computer Science, or a related field.
- Extensive experience in data analysis, statistical modelling, and advanced analytics, preferably within fmcg.
- Experience in consumer and shopper tracking methodologies is desirable.
- Experience working in a complex, global environment, leveraging teams of internal and external resources.
- Expertise in strategic and operational capabilities with a forward-looking perspective.
What We Can Do for You:
- Iconic & Innovative Brands: Our portfolio includes over 250 products with popular brands like Coca-Cola, Simply, Fairlife, and Topo Chico.
- Diverse Customer Base: We work with a diverse group of customers, including retail & grocery outlets, theme parks, movie theaters, and restaurants.
Skills:
Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Collaborative Leadership, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model
Pay Range:
$130,000 - $147,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Top Skills
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.
In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
