Senior Manager, Integrated Marketing - APAC

Do you pride yourself on knowing the latest approaches to driving and execute on demand generation activities across ASEAN in a dynamic organization. Do you get excited when teaming with, and advocating for, Sales? Like what you hear, you may be a good fit for the Field Marketing Manager, Asia. Reporting to the Senior Director of Field Marketing, APAC, you'll be responsible for the achievement of the full range of demand and awareness generation targets within your region. 

You will drive the development, execution, measurement and reporting of successful marketing programs that support business goals. To this end, you will be accountable for the effective allocation of marketing budget, the alignment of marketing activity to sales priorities, and the detailed reporting of results to sales and marketing management. 

Collaborating with all global marketing functions to define campaign requirements, develop programs and localise them for regional relevance and impact. You team with our sales organisations to optimise field readiness, alignment and follow-through. You also collaborate with web marketing, online marketing, PR, events, marketing operations and agency teams to ensure an integrated, multi-channel approach to demand generation campaigns.

You will have at least 8 years’ experience in a regional marketing role and a hard-working, resourceful and resilient self-starter who thrives in a fast-paced environment where initiative and innovation are required. You should be a doer and not a delegator. Your role is to think big, to design integrated marketing programs, to enable the field sales to increase their pipeline. Your attention to detail, collaboration skills and “buck-stops-here” attitude will be critical to your success in this role.

Your Impact

• Develop the regional/local field marketing plans to supports sales objectives growing existing and acquiring new customers in specific territories.
• Research, recommend and execute targeted regional/local marketing plans that include but are not limited to field events, partner activities, assisting with industry events/tradeshows, establishing local relationships with related associations or communities, executive roundtables, etc.
• Ensure alignment with corporate digital/demand generation programs (e.g., webinars, direct email, advertising) and if necessary, localise to extend reach or impact.
• Collaborate with account teams to craft account-level marketing plans for top strategic accounts.
• Understand complex buying/selling processes involving multiple decision-makers for software and services purchases.
• Work cross-functionally to oversee the timely execution of the field-marketing plan.
• Track and measure demand-to-close metrics across field marketing programs, optimising resources against regional objectives

Preferred Skills

• Experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired.
• Proven track record working directly with internal customers developing strong working relationships and earning the role of ‘trusted advisor’.
• Experience defining acquisition account-based goals and objectives in conjunction with Sales. Be comfortable providing data and insights on acquisition accounts as well as contacts within these accounts.
• Experience of 1:1 Account Based Marketing techniques and demonstrable ability to work with cross-functional commercial teams to develop ABM programmes for key accounts.
• Proven ability to think “big picture”; and use both traditional and modern marketing tactics to design effective programs.
• CRM (Salesforce.com) and Marketing Automation (Marketo) experience strongly preferred.
• Strong analytical skills to identify ROI of marketing programs.
• Strong ABM expertise required
• Located in Singapore.