Senior Manager, Insights

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

What you’ll be doing:

• Responsible for setting the direction of, and providing oversight for, Measurement Strategy for all assigned clients and being an SME and thought leader for all measurement-related communications, projects, and deliverables.

• Oversee internal teams in the interpretation of MMM and Incrementality test results for defining and recommending our clients' appropriate media mix

• Oversee data-driven analyses and analytics projects aimed at driving our clients’ media and business outcomes

• Work with performance data via media platforms (e.g., Google, Meta), analytics systems (e.g., GA, Adobe), and especially advanced measurement tools/methodologies (e.g., MMM, incrementality testing) to deliver insights that optimize our clients’ media investment allocations

• Be an expert on analytics tools and offerings including keeping up to date with industry trends, services, and technologies

• Work frequently with business development team by joining pitches, helping create presentations for both existing and prospective clients, and educating internal teams on analytics services as needed

• Accountable for building, maintaining, enhancing client analytics POC/team relationship(s) and executing best practices to define optimal ways of working.

• Drive  trainings and discussions about common client requests, and relevant new tools and technologies.

• Run prioritization of clients based on needs and strategic importance to the company. Delegate client work throughout the analyst team (and possibly managers).

• Develop standardized processes and collateral to help streamline requests and new client work

• Plan and execute plan for developing the analyst team (and possibly managers) through exposure, training, and ongoing support. Lead development of training materials at direction of senior members of the team. 

• Drive thought leadership via sharing expertise in the public arena via blog posts, webinars, etc.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. 

Requirements:

• 8+ years of digital marketing analytics experience, with 4+ years of team management experience and/or Master’s degree in Business (or a related quantitative field).

• Expert knowledge of media and all digital channels: how channels function and how they work together, metrics that matter, common terminology, etc. (SEM, SEO, Social, OTT, etc.) and expertise across various verticals (DTC Retail, CPG, B2B, etc.) and conversion types (e-commerce, lead gen, in-store purchases)

• In-depth understanding of incrementality testing outputs to inform MMM models, create media recommendations, and inform clients’ experimentation roadmap.

• Strong analytical and data analysis skills, proficient with Microsoft Office (particularly Excel); experience with statistical packages a plus but not required

• Significant experience working with media platforms (e.g., Google, Meta), analytics systems (e.g., GA, Adobe), and advanced measurement tools/methodologies (e.g., MMM, incrementality testing)

• Experience in augmenting ROI measurement with business and financial concepts (margin, COGS, NPV, LTV, etc.) and a strong command of statistical concepts such as regression analysis, Chi-squared tests, etc.

• SQL experience a plus

• Significant experience and proven track record in a client-facing role, with up to 20% travel to Tinuiti offices, client meetings, etc.

RevShare Based:

The hiring salary range for this role is $110,000 - $130,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.