About the RoleThe Sr. Manager of Influencer Marketing is responsible for supporting the development and execution of all Influencer Marketing strategy and activation for Old Navy. Reporting to the Director, Organic Social & Influencer, you will work closely with the Director to establish and refine Old Navy’s influencer strategies and will be responsible for managing the day-to-day execution of campaign and one-off activations. As an internal expert on Influencer Marketing, you will keep abreast of trends and opportunities that can grow the impact of Old Navy’s influencer approach. In this role, you will closely track Old Navy’s campaigns to identify and address both opportunities and challenges as they arise.What You'll Do
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Develop content and messaging strategies for Old Navy’s influencer campaigns, translating brand goals, objectives, and KPIs into brand-aligned content and messaging
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Work closely with influencer agency to develop influencer list for campaigns, inclusive of priority talent identified by the Old Navy team
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Lead briefing and onboarding of influencers for all Old Navy campaigns
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Liaise with Gap Inc.’s centralized Influencer team to ensure timely and effective execution of Influencer process, inclusive of contracting, gifting, legal, and payment
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Use audience insights and data to inform talent selection and campaign strategies while balancing creative intuition and risk-taking
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Track metrics for all Old Navy influencer partners via CreatorIQ and surface opportunities to optimize list of partners based on performance relative to campaign objectives
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Collaborate with organic and paid social teams to distribute assets across the marketing funnel as needed
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Conduct ongoing research and due diligence to identify potential influencers, channels, and audiences that will deliver exceptional value to Old Navy, and vet influencers for brand safety
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Proactively identify high-performing Influencer content and opportunities to amplify content for additional impact to business and marketing objectives
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Continually track influencer outputs, identifying and mitigating any risks to brand safety and suitability and quickly involving additional stakeholders when necessary
Who You Are
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8+ years marketing experience with 5+ years' experience in influencer marketing
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3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors
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Extensive experience managing influencer marketing, inclusive of influencer management, content, and messaging for a clothing/retail brand Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
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Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
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Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap
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Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels
This role can be based in San Francisco or Los Angeles.
Top Skills
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
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