Senior Manager, Growth & Content Strategy

Posted Yesterday
Be an Early Applicant
Liberty, NY
Hybrid
105K-125K Annually
Mid level
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Dotdash Meredith is America’s largest digital and print publisher.
The Role
The Senior Manager of Growth and Content Strategy drives editorial strategies aligned with business goals, analyzes data trends, and leads SEO initiatives for audience growth.
Summary Generated by Built In

Job Title

Senior Manager, Growth & Content Strategy

Job Description

About The Position | Major goals and objectives and location requirements

As the Sr. Manager of Growth and Content Strategy for Dotdash Meredith, you will be a key member of our Growth Team reporting to the Sr. Director of Growth and Content Strategy. Tasked with reshaping the future of publishing, you will ideate and execute cutting-edge and holistic growth programs for our premium Finance brand, Investopedia.com.

Hybrid 3x a week- (New York) 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand.

The Growth Team at Dotdash Meredith is a dynamic group of SEO strategists, analysts, and content experts dedicated to driving audience growth across our portfolio of premium brands. We collaborate closely with editorial, product, and revenue teams to develop innovative strategies that expand our reach and enhance user engagement. As part of this team, you’ll be at the forefront of content innovation, leveraging data-driven insights to shape the future of digital publishing. We strive to blend editorial excellence with strategic optimization, ensuring that our content not only reaches the right audiences but also delivers meaningful value.

About Your Contributions:

  • Drive editorial strategy with a focus on news and trending content that aligns with Investopedia’s audience and business goals

  • Identify and capitalize on search trends and timely topics to support both our newsroom and Google Discover initiatives

  • Monitor search demand, competitive landscape, and emerging finance trends to identify growth opportunities for our content and product offerings

  • Analyze revenue performance to inform content decisions that balance editorial integrity with business outcomes

  • Design and execute SEO tests to refine and optimize editorial strategies

  • Lead and refine SEO strategy, empowering editorial teams to make smarter daily execution decisions—including topic selection, content formatting, organization, and implementing user-first improvements backed by data

  • Establish and maintain best practices for finance content across Investopedia’s brands

  • Collaborate cross-functionally with editorial, product, revenue, testing teams, and other stakeholders to ensure alignment in content strategy and performance goals


The Role’s Minimum Qualifications and Job Requirements:

About you:

  • 3-5 years of SEO experience, preferably in-house at a large financial publisher, or from an enterprise-level digital consulting agency

  • Track record of delivering (and communicating about) business results from investments

  • Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls (Screaming Frog, DeepCrawl), and large third-party SEO databases

  • Exceptional Excel skills

  • Strong Web-development fluency—must be able to write precise technical SEO requirements

  • Familiarity with analytics tools (rank tracking, Google Analytics, Google Trends, GSC, Looker, Newzwhip, Newsdash)

  • Strong communication and organizational skills

  • Experience scaling copy and editorial operations in a high-growth environment 


IV. Core Values | Attributes expected for job success.

Champion Accountability  |  Respect All  |  Expect Integrity  |  Act Now, Not Later  |  Make it Matter

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $105,000.00 - $125,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

#NMG#

Top Skills

Deepcrawl
Google Analytics
Google Search Console
Looker
Screaming Frog
Seo

What the Team is Saying

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The Company
HQ: New York, NY
3,500 Employees
Hybrid Workplace
Year Founded: 1996

What We Do

Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.

Why Work With Us

Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.

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Dotdash Meredith Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
HQNew York, NY
Birmingham, AL
Chicago, IL
Des Moines, IA
Los Angeles, CA
Seattle, WA
Learn more

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