Marketing Manager

Job Title

Marketing Manager

Job Description

I. Job Summary | Major goals and objectives.

As an integral part of our Lifestyle Brand Marketing team, you will support the go-to-market pre-sale process and play a strategic role in driving revenue growth with advertising partners across print, digital, and event platforms. You’ll collaborate closely with editorial teams and General Managers to develop impactful marketing programs, working alongside Vertical Marketing, Digital Sales, Print Sales, and Strategic Account teams to ensure our offerings effectively drive revenue growth.

In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to our office in New York, the expectation is to work from the office three times per week. 

II. About The Role | The expectations

• Brand Evangelist: Be an expert on your assigned brand(s) across all platforms; providing support and regularly continuing brand education to sales and marketing as needed  

• Editorial Brand Strategy + Packaging: Work closely with the Editorial teams to develop and refine content strategies based on account-specific and vertical-specific insights; packaging and pricing accordingly in conjunction with your manager

• Editorial Brand Positioning: Assist in GTM strategy with internal teams to develop, create, and package go-to-market materials across the assigned brand(s)

• Develop Marketing Materials: Create presentations and sell sheets that communicate the brands’ unique value proposition to advertising clients across all verticals

• Cross-Department Communication: Partner closely with Sales, Marketing, Content Strategy, Account Strategy, Editorial, Editorial Solutions, Events, Design, and more to ensure editorial programs are accurately reflected in client pitches

• Proactive Ideation: Create new opportunities grounded in the DNA of our brands and brought to life through well-written and visually-appealing materials

• Rollout New Opportunities: Present and rollout new brand-driven materials to Sales and Marketing teams across Dotdash Meredith, as needed

• Added Value Offerings: Oversee added value programs that drive revenue impact 

• Pre-Sales Team Organization: Help marketing team with ongoing maintenance and creation of go-to-market materials such as Case Studies, Wrap Decks, One-Sheets and more

About The Positions Contributions:

Accountabilities, Actions and Expected Measurable Results

50% Work closely with Sales, Marketing, Account Strategy and Editorial Solutions to respond to cross-vertical editorial requests for client pitches

30% Create visually compelling presentations and sell sheets that clearly communicate program details to advertising clients across all verticals

20% Participate in editorial content meetings by sharing account- and vertical-specific insights to help guide concept development, as well as maintain accuracy of all editorial packages in Airtable 

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $70,000.00 - $85,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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