Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 90 years. More information is available at www.msgentertainment.com.
Who are we hiring?
As Senior Manager, Digital Experience – Digital Content Management at Madison Square Garden Entertainment, you will be responsible for leading the Digital Content team to drive digital discovery of the world’s greatest venues and stages; this includes defining, building, managing, and scaling digital content programs across a suite of web, mobile and app platforms to optimize navigation & purchase paths, improve data content & information finding and increase overall SEO market share.
Working closely with our internal partners (e.g. Communications, Creative, Data & Analytics, Marketing, Media Production, Partnerships, Sales, etc.), you will develop and execute comprehensive digital content strategies, translating business objectives into digital platform enhancements, content initiatives and promotional activations. This includes curating high-quality content for websites & apps, implementing search engine best practices, crafting & enforcing content governance policies, collaborating with Product & UX teams to build designs and integrating content across various digital touchpoints.
Additionally, you will define digital KPIs, track business performance, leverage data (quantitative and qualitative) to maximize ROI and regularly share insights with executive teams. As a result, you will lead the strategic vision for advancing digital content to drive increased traffic, conversion and sales, along with improvements to customer satisfaction. The ideal candidate is highly collaborative, has a strategic mindset with ability to solve ambiguous problems and has a thirst for continuous improvement.
What will you do?
- Content Management – Lead and advise digital content team to create frictionless and seamless experience online; manage digital content calendar for execution of digital refreshes, seasonal activations, and promotional activities; provide guidance on digital content distribution, purchase path improvement and navigation enhancements, utilizing data & best practices to inform decision-making.
- Data Analytics & Insights – Partner with Data & Analytics to implement digital content analytics strategy to ensure effective data capture, business alignment and data quality; identify, define and benchmark digital KPIs; regularly monitor business health, analyze data to improve digital experience and share insights with executives and key stakeholders.
- Digital Experience Strategy – Develop, execute and optimize comprehensive digital strategy to grow digital revenue (ticketing, merchandise, etc.) and enhance online brand experience across suite of digital products through content programs; navigate complexities of growing digital business, including day-to-day content tactics, system & technical controls, resourcing and more.
- Game Day Coverage – Oversee game coverage planning for sports teams, including pregame, in-game, and post-game maintenance, article and video publishing activities as needed
- Marketing Promotions – Supervise execution of digital tactics to support promotional activation (e.g. QR codes, promo codes, gamification, push notifications, etc.)
- Product Roadmap – Partner with Product Management and Engineering teams to develop, launch and enhance features across sites & apps; optimize tooling workflows and advance technological capabilities to improve digital experience.
- Project Management – Maintain clear project plans and roadmaps, while partnering with internal stakeholders and keeping business priorities & user needs at the forefront; document project requirements, milestones and timelines; generate stakeholder buy-in and enhance workflow for departments feeding content to team; lead executive presentations with Madison Square Garden executive team.
- Search Engine Optimization (SEO) – Direct on-page, off-page and technical SEO programming to optimize data content, improve keyword rankings and drive sustainable traffic to websites from search engines, such as Google or Bing; educate Product Management, Design and Engineering teams on current trends and content methodologies.
What do you need to succeed?
- 7-9 years experience in Business, Marketing, or related field
- Passion for sports, music, entertainment and pop culture
- Deep understanding of the digital marketing landscape (e.g. SEO, social media, content marketing, email marketing, push notifications, CRM, etc.)
- Experience partnering with Product Management, Engineering or UX/UI Design teams
- Experience building or delivering against technical product roadmaps
- Experience supervising teams; 2 years of people management experience preferred
- Proficient with Content Management Systems (CMS); WordPress preferred
- Proficient with Search Engine Optimization (SEO) tools, including Bing Webmaster Tools, Google Business Profile Manager, Google Search Console, Semrush
- Proficient with Web Analytics tools; Google Analytics or Adobe Analytics preferred
- Customer-focused, analytical and process-oriented; comfortable making data-driven decisions, with thirst for continuous improvement
- Ability to work as part of a cross-functional team; self-starter who takes ownership over own work end-to-end; demonstrates initiative in a fast-paced environment
- Exceptional written and verbal communication skills
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
- Must be willing to occasionally work hours outside of a regular workday (will be worked out with Manager to keep weekly hours within range)
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Pay Range
$96,000—$155,000 USD
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.
Top Skills
What We Do
MSG Entertainment is a world leader in live entertainment, comprised of world-renowned venues and marquee brands. Utilizing our powerful assets and expertise, we produce, present, or host a variety of entertainment and sports events, delivering unforgettable experiences for millions of fans each year. Across our venues and brands, MSG Entertainment sets the standard for excellence and innovation while forging deep connections with diverse and passionate audiences.
Our Company includes our portfolio of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – each a prominent destination for unforgettable experiences and events. With flexible seating capacities and configurations that range from 2,800 to 21,000, our venues enable us to showcase a broad array of compelling sporting events, concerts, family shows, and special events that cover a wide spectrum of genres. This includes at Madison Square Garden, known as “The World’s Most Famous Arena,” which serves as home to the New York Knicks and New York Rangers – two of the most recognized franchises in professional sports – and perennially hosts the biggest names in music and entertainment.
MSG Entertainment also features the wholly-owned original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for generations of fans at Radio City Music Hall since 1933. The show’s enduring popularity is driven by the world-famous Radio City Rockettes, the longest-running precision dance company in America.
More information is available at www.msgentertainment.com
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