Influencer Marketing Associate

🚀 Join the Future of Commerce with Whatnot! 

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we’re building the future of online marketplaces—together.

From fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.

And we’re just getting started! As one of the fastest growing marketplaces, we’re looking for bold, forward-thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.

💻 Role 

As an Influencer Marketing Associate, you'll oversee influencer outreach and campaign execution for one of our core verticals  at Whatnot. Potential verticals include Fashion, Cards, Collectibles, and Launch. Each vertical contains subcategories with their own unique communities and creators (e.g. Fashion includes Sneakers, Handbags, Women’s Fashion, Estate Sales).

You’ll report on key success metrics enacting proactive solutions to track towards these goals.

• Secure strategic partners
  • Identify, outreach, and negotiate deals with the most impactful influencers in your vertical’s 3-5 primary categories.
• Drive the pipeline
  • Influencer Strategy: Work closely with the Category Marketing team to develop campaigns that map to specific influencer archetypes and activation formats.
  • Outreach: Source and outreach creators in the target influencer archetypes through email, Instagram DM, or other creative means of contact.
  • Dealmaking: Negotiate contracts in line with CAC, FTB, and LTV targets. Drive the internal approval process to signature.
  • Account Management: Provide white glove support to influencers, ensuring that they have a comprehensive understanding of the product. Monitor and maintain the quality of sponsored content, ensuring it aligns with brand standards. Oversee the timely posting of agreed deliverables and ensure prompt payment.
• Scale growth
  • Build a stable of +100 micro-influencers that we can activate through our Ambassador Program.

Team members in this role are required to be within commuting distance of our San Francisco, Los Angeles or New York hubs.

👋 You 

Curious about who thrives at Whatnot? We’ve found that embodying a low ego, growth mindset, and high-impact drive goes a long way here.

As our next Influencer Marketing Associate, you should have 2+ years of experience in influencer marketing, business development or high-volume sales environments, plus: 

• Familiarity with creators and niche communities within one of our core verticals
• Fashion - Handbags, Women’s Fashion, Sneakers, Vintage & Thrift
• Cards - Sports Cards, TCG
• Collectibles - Comics, Coins, Toys, LEGO, Storage Units
• Launch - Beauty, Electronics, Sports Equipment
• Ability to execute influencer campaigns that deliver growth / performance metric-driven results, with a focus on leveraging content creators endemic to YouTube, TikTok, and Podcasts.
• Experience in high-growth startups, marketplaces, or creator-focused platforms is a plus 
• You're a creative content creator and copywriter.
• You're immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow.
• You are deeply analytical and comfortable understanding and manipulating data to gain and take action on business insights.
• You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment. You are scrappy and no job is too small.

💰Compensation

$80,000/year to $110,000/year + benefits + equity.

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity.

🎁 Benefits 

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance for wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• Parental Leave
• 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

💛 EOE 

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.