Vasion is looking for a Sr. Manager, Demand Generation (EMEA/APAC) that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 400+ employees across the world, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.
If you share our passion for digital transformation and are ready to join us on this exciting mission, we would love to hear from you.
As a Sr. Manager, Demand Generation (EMEA/APAC), you'll play a critical role on our marketing team and will be responsible for the global strategy and execution of demand generation marketing campaigns in both German and French by working closely with our Sales and Marketing teams.
- Develop and execute demand generation campaign plans for the EMEA/APAC markets including German and French specific campaigns, ensuring alignment with regional industry vertical strategies and clearly defined goals, objectives, tactics, and strategies.
- Lead and guide the local demand generation team, providing mentorship and direction.
- Align with internal global team and external agencies to manage paid digital, SEO & localised websites
- Oversee the regional demand campaign planning process, collaborating closely with Sales, Demand Generation, Product Marketing, and Marketing Operations teams.
- Localise and regionalise campaigns for Germany and France, working in partnership with the EMEA global team to execute successfully.
- Collaborate with planning teams to create comprehensive campaign briefs and detailed project plans, including goals, messaging, themes, marketing channels, and schedules.
- Work alongside vertical sales teams to plan, execute, and analyze dedicated demand generation campaigns.
- Oversee the translation agency to ensure all campaign assets are translated as required.
- Contribute to Vasion's demand campaign calendar, communicating the long-term vision and business objectives to key stakeholders and teams.
- Monitor the industry landscape to devise effective go-to-market strategies, targeting key personas and identifying gaps within strategic accounts.
- Manage the budget, resource allocation, and performance metrics for German and French markets, ensuring alignment with campaign goals.
- Located near/in Frankfurt, Germany
- Speak fluent German and English
- Bachelor's Degree in Business, Marketing, or a related field
- 8-10+ years of experience in Marketing
- 3-5 years of related experience in campaign management, demand generation, or account-based marketing
- Experience as a manager of people, leading employees and teams
- Experience leading campaigns end to end, with knowledge of audience, messaging, positioning, targeting, segmentation strategies, and campaign analysis
Preferred Qualifications
- Proficiency in French
- Proactive and highly organized with the ability, able to juggle multiple tasks simultaneously and meet tight deadlines
- Experience working closely with a sales department and Account Executives
- Excellent written and verbal communication skills
- You are a team player, able to contribute positively to our unique company culture and work well with others
- Ability to think strategically and analytically to evaluate marketing campaigns.
- You have an optimistic and positive attitude
- Annual PTO, plus bank holidays and your birthday
- Pension
- Discretionary vacation bonus
- Competitive pay
- Training/Advancement opportunities
- Mental Health Wellness Support
- Financial wellness education
- Work for a rapidly growing tech company
- A flexible work environment that enables a genuine work-life balance
Our Core Values
Vasion looks for people who will exemplify its core values and are driven to become:
- Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
- Candor Seekers (Radical Candor by Kim Scott)
- Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
- Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)
Our Marketing Team Manifesto
Profoundly analytical Marketing org obsessed with customer, brand, and revenue. We are innovative storytellers, strategic partners, passionate about excellence, champions of each other, and our work. We believe in conversations that advance us: bring intelligence, assume goodwill, and employ radical candor. And we’re real fun.
More About Vasion
Visit and https://www.printerlogic.com.
Additional Information
Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.
Top Skills
What We Do
Vasion enables organizations to digitize content and automate workflows to drive compliance, scalability, and accountability. With our SaaS platform, you'll give end users a seamless experience across Print, Scan/Capture, Workflows, and Content Management, with open APIs for simple third-party software integration.
