Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.
We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital).
The Role :
As the Senior Marketing Manager for Singapore, you will be responsible for building and executing the growth and brand marketing strategies for Razorpay's Singapore business. You will own the complete marketing function for the market, including both growth marketing campaigns and long-term brand-building initiatives. This role requires someone who can combine data-driven decision-making with creative thinking, acting as the lead for Razorpay’s presence in Singapore. You will work closely with the product, sales, and leadership teams to ensure alignment on business objectives and contribute to Razorpay’s growth in the region.
Roles and Responsibilities :
- Strategy Development: Craft growth marketing strategies for Singapore, focusing on user acquisition, engagement, and conversion.
- Collaboration with Digital Team: Work with the digital team to execute performance marketing campaigns (paid media, SEO, SEM) tailored for Singapore.
- Market Insights: Provide market insights and data-driven recommendations to optimize campaigns.
- Revenue Growth: Align marketing efforts with sales and product teams to drive revenue and pipeline growth in Singapore.
Brand Marketing
- Brand Positioning: Build Razorpay’s brand messaging and positioning for the Singapore market.
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Marketing Communications: Lead all marketing communications across channels, ensuring a unified and consistent brand voice in all touchpoints, from digital to offline campaigns.
- Content Strategy: Drive content development for the Singapore market, including thought leadership articles, case studies, social media campaigns, and customer stories.
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Partnerships & Events: Cultivate local partnerships and organize events to strengthen Razorpay’s brand presence.
Team Leadership & Collaboration
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Cross-Functional Collaboration: Work closely with central teams (sales, product, customer success) to ensure marketing aligns with business goals.
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Stakeholder Reporting: Regularly update senior leadership on marketing progress and performance.
Mandatory Qualification :
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Experience: 7+ years in marketing, with 3-5 years in leadership roles focused on growth and brand marketing.
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Creative & Strategic Thinking: Strong creative and brand thinking to craft compelling, locally-relevant campaigns while staying aligned with Razorpay’s global brand.
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Industry Knowledge: Experience in fintech, payments, or SaaS,
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Collaboration Skills: Proven ability to work with central teams to execute local
strategies.
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Data-Driven: Strong analytical skills to assess performance and optimize campaigns.
Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.
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What We Do
Power your finance, grow your business.
Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease.
Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money.
#OutgrowOrdinary
We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to.
The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch.
Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly.
Certified cool
We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain.
Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.
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