Senior Global Marketing Manager, Hips (Memphis, TN)

Posted Yesterday
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Memphis, TN
Senior level
Healthtech • Biotech
The Role
The Senior Global Marketing Manager will lead global marketing activities, including brand strategy, product management, and business development within the revision hip marketing department. Responsibilities include NPI project leadership, market analysis, sales training, coordinating events, and providing product support and educational resources.
Summary Generated by Built In

Sr. Global Marketing Manager, Hips (Memphis, TN)

Life Unlimited. At Smith+Nephew, we design and manufacture technology that takes the limits off living.   

Reporting directly to the Vice President of Global Marketing Hips, you will handle global marketing activities, including brand strategy development, product life-cycle management, NPI and business development projects management, brand promotion, events, sales training & medical education activities. The position provides support for the key brands within the revision hip marketing department. 

What will you be doing?

  • Leads New Product Development projects as a business leader and authority in customer needs and marketing requirements.

  • Review defined product portfolio regarding strategic fit and company growth expectations and make recommendations on product introductions and exits.

  • Be the subject matter expert for their brands, working closely with surgeons & internal teams to keep up to date on market segment trends including competitor market strategies and sales tactics.

  • Provide product support for their key products. Examples of product projects include leading NPI projects including developing and leading user needs and voice of customer activities, business case development, product launches, ad campaigns & promotions, trade show preparation, sales training, medical education meetings, etc.

  • Working in conjunction with sales management, develop comprehensive tools and informational resources to the sales force that create independence and confidence in customer interactions.

  • Work with medical education team to develop customer-focused educational and learning programs.

  • Coordinate major meetings and tradeshows activities for key brands

  • Work with Evidence, Regulatory & Quality teams to understand evidence needs for market access, claim development & address customer complaints in a proactive manner.

  • Support budget development process

What will you need to be successful?

  • Education:  Bachelor’s degree, MBA degree is preferred.  Advanced technical degrees (i.e. M.S., Ph.D., etc. are considered acceptable in place of an MBA).

  • 7+ years of marketing experience in medical device, orthopedic field

  • International and Domestic Travel Expectations - 25-50%  Global travel (Domestic and International) for trade shows, product support, KOL meetings, KOL development, market requirement evaluation, user needs development

  • Digital marketing capabilities, data analytics, brand planning & creatives, in-depth knowledge of the New Product Development & Introduction process, business case development, financial knowledge, forecasting, other strong business acumens, strong technical skill

You Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.    

  • Inclusion, Diversity and Equity: Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/) 

  • Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement  

  • Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day  

  • Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program 

  • Flexibility: Hybrid Work Model (For most professional roles)  

  • Training: Hands-On, Team-Customized, Mentorship  

  • Extra Perks: Discounts on fitness clubs, travel and more!  

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

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We're more than just a company - we're a community! Follow us on LinkedIn to see how we support and empower our employees and patients every day.  

Check our Glassdoor page for a glimpse behind the scenes and a sneak peek into You. Unlimited., life, culture, and benefits at S+N.

Explore our new website and learn more about our mission, our team, and the opportunities we offer. 

 

The Company
Andover, MA
15,318 Employees
On-site Workplace

What We Do

Smith+Nephew is a global medical technology company. We design and manufacture technology that takes the limits off living. We support healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.

From our first employee and founder, T.J. Smith, to our team today, it’s our people who make Smith+Nephew a unique place.

Yes, we love to innovate and develop exciting technologies, and we offer competitive salaries and progressive benefits. But it’s our culture - of Care, Collaboration and Courage - that really sets us apart.

Through a spirit of ownership and can-do attitude, we work together to win..

We’re a company of people who care about each other, about our customers and their patients, and about our communities.

Together, we fulfill our shared purpose of Life Unlimited.

Please note: not all products referred to may be approved for use or available in all markets.

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