Marketing Director - US Knee

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living. The US Primary Knee Marketing Director is responsible for advising efforts on leading, planning, and driving downstream marketing strategies and tactics required to drive sustained revenue growth in the highly competitive Knee Reconstruction Market. The Director will work closely with the Sales Teams, Global Marketing; Medical Education, and Sales Training, Supply Chain to build and implement effective marketing strategies and drive commercial execution for the primary knee business. The ideal candidate will have a strong background in marketing, shown leadership skills, and a deep understanding of the orthopaedics industry. This role will supervise a team of two direct reports and will be instrumental in driving our marketing strategy and growth. The leader will actively contribute to leading the US Knee Business towards continued growth and organizational development, while building best-in-class marketing capabilities. This position is highly visible internally and externally.
 

What will you be doing?

• Develop and complete knee marketing strategies to align with Smith + Nephew business and growth objectives
• Responsible for developing, guiding, and driving go to market plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, inventory requirement and allocation
• Lead, mentor, and manage a team of marketing professionals, ensuring alignment with company goals and objectives.
• Develop a deep understanding of the knee reconstruction market landscape: market trends, customer priorities, and competitive landscape to shape our go to market approach
• Build and supervise key performance indicators in for primary knee portfolio in the US and own the remediation effort to drive deeper market penetration of primary knee products
• Support the annual business planning process for assigned region, partnering with global marketing, sales management, medical education, sales training, digital, and supply planning
• Lead and complete product life cycle management strategies and product obsolescence initiatives
• Partner with sales team to define and implement effective targeting, develop physician champions, and gather input to drive marketing decisions
• Partner with pricing team to develop and complete sound and effective pricing strategies
• Develop and maintain product forecasts in collaboration with demand, supply, and operations teams
• Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
• Supervise the creation of marketing materials, campaigns, and content that effectively communicate our value proposition
• Support the commercial team with technical product support both in the field and in corporate offices to ensure customer conversion and happiness
• Supports industry educational meetings and events, on-site customer meetings and labs, national sales meeting and other strategic meetings.

  What will you need to be successful?

• BS degree (preferably Marketing or Business) with 10+ years experience
• Leading sophisticated and large portfolios and brands
• Strong marketing skills with a consistent track record of developing and driving successful marketing campaigns and value propositions.
• Excellent leadership and people management abilities, with experience in guiding and developing a team.
• In-depth knowledge of the orthopaedics industry, including market trends and key players.
• Analytical skills to interpret market data, assess campaign performance, pricing strategy, and make data-driven decisions.
• Outstanding communication and interpersonal skills, with the ability to collaborate effectively with various partners.
• Strategic thinking and problem-solving capabilities to navigate complex marketing challenges.
• Strategic thinker able to anticipate and identify business needs that can drive value  
• Highly collaborative with cross-functional stakeholders
• Ability to influence and align cross-functional colleagues to a common goal without authority over them
• Excellent, confident communication skills with the ability to connect with and present to audiences at every level
• Shown ability to optimally lead multiple projects in a dynamic environment
• Willingness to “roll up sleeves” to perform at all levels and assist in areas outside of core responsibilities
• Excellent verbal, written and presentation skills