At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Our Values
If this sounds like you, you’ll fit right in.
Who You Are
Are you a passionate and strategic marketer who thrives on building community, driving engagement, and delivering measurable business impact? Do you have deep roots in the South Florida entrepreneurial and small business ecosystem? If so, this role is for you.
We are looking for an experienced and entrepreneurial Senior Field Marketing Manager to drive demand, accelerate pipeline, and strengthen customer relationships in South Florida. As the regional marketing leader, you will create and execute highly localized, data-driven programs that bring the Justworks brand to life—leveraging events, partnerships, and community activations to build brand awareness and support new business growth.
You are a connector, a brand builder, and a growth driver who can collaborate cross-functionally with Sales, Partnerships, and Growth Marketing teams to ensure Justworks is a recognized and trusted brand in the region. You thrive in a fast-paced environment, are a proactive problem-solver, and can balance strategic thinking with hands-on execution.
Your Success Profile
As the Senior Field Marketing Manager, South Florida, you will play a pivotal role in:
- Generating and accelerating pipeline by developing and executing high-impact field marketing programs.
- Building strong local brand presence by engaging with key business communities, partners, and organizations.
- Strengthening customer relationships by hosting immersive experiences that deepen customer loyalty and advocacy.
- Collaborating with Sales & Partnerships to create seamless regional strategies that support revenue growth.
- Optimizing field marketing playbooks and sharing best practices across teams to drive scale and efficiency.
What You Will Work OnRegional Strategy & Program Execution
- Develop and execute a localized field marketing strategy that aligns with Justworks’ growth goals in South Florida.
- Lead high-impact, data-driven events (networking receptions, educational workshops, executive roundtables, and partner activations) to drive awareness and demand.
- Identify key regional partnerships and sponsorships to expand Justworks’ presence and credibility.
- Leverage ABM strategies in collaboration with Growth and Sales to engage key target accounts and accelerate pipeline.
Sales & Partnership Enablement
- Serve as the regional marketing leader, ensuring alignment between Justworks’ Field Marketing, Sales, and Partnerships teams to drive revenue impact.
- Act as a trusted advisor to the South Sales team, equipping them with localized insights, event toolkits, and engagement strategies.
- Develop co-marketing opportunities with VC firms, brokers, accountants, and small business organizations.
Customer & Community Engagement
- Foster and deepen relationships within South Florida’s entrepreneurial, startup, and small business community.
- Design and host customer-centric events and engagement experiences that support retention and advocacy.
- Integrate Justworks customers as vendors and partners in field activations, showcasing their businesses.
Performance Measurement & Optimization
- Track, measure, and analyze event and campaign performance—focusing on lead quality, pipeline influence, and post-event engagement.
- Leverage insights to continuously optimize regional strategies for efficiency and maximum business impact.
- Collaborate with Marketing Ops & Data teams to ensure accurate reporting and attribution.
How You Will Do Your Work
Success in this role requires a combination of strategic thinking, execution excellence, and strong cross-functional collaboration. You will excel if you:
- Think Big & Move Fast – You’re a self-starter with the ability to build programs from scratch while driving results in a fast-paced environment.
- Are a Relationship Builder – You have deep connections in South Florida and a proven track record of engaging with local business communities, influencers, and partners.
- Have a Data-Driven Mindset – You measure what matters and use analytics to optimize event impact and pipeline acceleration.
- Thrive in Collaboration – You seamlessly partner with Sales, Partnerships, and Growth Marketing teams to align regional marketing efforts with business goals.
- Have Executive Presence – You can confidently represent the Justworks brand at events, lead workshops, and engage with stakeholders at all levels.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- 7+ years of experience in field marketing, events, partnerships, or B2B demand generation, with a strong background in pipeline acceleration.
- Proven track record of driving measurable impact in high-growth B2B marketing environments.
- Deep familiarity with the South Florida small business, startup, and entrepreneurial ecosystem—you have strong existing relationships and can hit the ground running.
- Strong event planning and execution experience, with expertise in vendor management, logistics, and budget ownership.
- Excellent cross-functional collaboration skills—ability to work closely with Sales, Partnerships, and Marketing stakeholders.
- Exceptional communication and presentation skills, with confidence to lead local events and executive roundtables.
- Ability to analyze data, report on ROI, and optimize field marketing efforts based on performance insights.
- Comfortable with marketing automation tools, CRM platforms (Salesforce), and event tech stacks.
Why Join Us?
Make an Impact: Lead highly visible, strategic marketing efforts in a priority growth region for Justworks.
Build Something Meaningful: Help shape and scale Justworks’ regional marketing presence in South Florida.
Collaborate with the Best: Work cross-functionally with Sales, Growth Marketing, and Partnerships to drive measurable business outcomes.
Engage & Inspire: Create unforgettable brand experiences that build long-term relationships with customers and partners.
The base wage range for this position is targeted at $137,500.00 to to $151,250.00 per year.
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Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [email protected]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
Our DEIB Report and Our DEI Commitment
Top Skills
What the Team is Saying
What We Do
Justworks is a cloud-based software platform that takes the busyness out of growing a business and alleviates the unknown. We've combined a simple platform and exceptional 24/7 customer service to help entrepreneurs and businesses grow with confidence by giving them access to corporate-level benefits, automated payroll, HR tools, and compliance support— all in one place.
Why Work With Us
We're building a world in which starting, running, and joining a growing business is an accessible option for all. If you want to work in an entrepreneurial environment, build something meaningful, and have fun while doing it, join us.
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Justworks Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Hybrid roles are based in NYC, Mexico City, London, Tampa, or Toronto, and some roles are fully remote.
