Senior Email Marketing Specialist-SFMC

Company Summary:   

As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future. With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we’re pushing the limits of what battery technology can do to improve the quality of work and life. 

Position Summary:

We are seeking a Senior Email Specialist with expert-level proficiency in Salesforce Marketing Cloud to play a pivotal role within our Consumer and Commercial marketing teams. This position will drive the success of our Direct-to-Consumer (D2C) business growth through retention marketing efforts and support our Commercial Business-to-Business (B2B) initiatives for dealers and landscapers. The ideal candidate will have hands-on experience with Salesforce Marketing Cloud (SFMC) at a mid-expert level and be able to leverage its full capabilities to create personalized, data-driven marketing email and sms campaigns. This position will be based in Mooresville, NC.

Position Responsibilities may include, but not limited to:

Retention Marketing (D2C Business):

• Design and execute advanced email and SMS marketing strategies with a focus on customer retention and engagement, using Salesforce Marketing Cloud as the primary tool.
• Utilize Journey Builder to create personalized, targeted campaigns to nurture existing customer relationships, enhancing repeat business and customer loyalty.
• Leverage Salesforce Marketing Cloud's advanced features such as Automation Studio, Email Studio, and Audience Builder to optimize the effectiveness of retention campaigns.
• Conduct A/B testing, monitor performance metrics, and optimize email campaigns based on analytics, user feedback, and evolving customer behavior to maximize engagement and conversions.
• Partner with the eCommerce team to integrate retention strategies with sales acquisition and promotional goals, ensuring alignment and maximizing customer value.

Lead Generation (Commercial Business):

• Develop and execute targeted email marketing campaigns for B2B lead generation, specifically for dealers and landscapers, using Salesforce Marketing Cloud tools.
• Collaborate with the sales and marketing teams to create engaging content that appeals to the commercial audience, fostering strong relationships and driving leads through targeted campaigns.
• Implement drip campaigns and lead nurturing workflows within Salesforce Marketing Cloud, ensuring efficient lead management and conversion.
• Use Automation Studio, Journey Builder, and Email Studio to create personalized experiences for B2B prospects, optimizing lead nurturing efforts.

Integrated Support Across Business Units:

• Ensure email content quality through comprehensive QA checks across different email clients and devices.
• Manage email deployment schedules and execute post-deployment checks to ensure seamless execution and delivery.
• Continuously optimize email campaigns by analyzing performance metrics, using A/B testing, and leveraging Salesforce's analytics tools to refine strategies and improve KPIs.
• Drive audience segmentation and personalization strategies to deliver tailored content to various customer segments, maximizing engagement and conversion.
• Build and maintain comprehensive reporting dashboards to provide insights into campaign performance and audience behavior. Present these findings to senior management to guide strategy and decision-making.
• Stay current with the latest trends and capabilities within Salesforce Marketing Cloud, and apply this knowledge to keep our email marketing strategies innovative and competitive.

Collaboration:

• Work closely with cross-functional teams, including sales, design, and content creators, to align email campaigns with broader business goals.
• Lead innovative campaign strategies, offering fresh ideas and solutions that drive creativity and continuous improvement in our email marketing efforts.
• Engage with senior management to ensure email marketing strategies are aligned with the larger sales and marketing objectives across business units

Required Skills and Experience:

• Bachelor's degree in Marketing, Computer Science, or a related field.
• 5+ years of hands-on experience with Salesforce Marketing Cloud, particularly in email campaign design, journey creation, automation, and analytics.
• Strong proficiency in Salesforce Marketing Cloud components, including Journey Builder, Automation Studio, Email Studio, Audience Builder, and Analytics Studio.
• Experience with HTML/CSS, JavaScript, SQL, and SOQL for developing customized email templates and reports.
• Experience programming in AMPScript/SSJS (or equivalent marketing software languages) to create dynamic and personalized content.
• Familiarity with Microsoft Excel, Adobe Suite, and Figma.
• Salesforce Marketing Cloud Email Specialist Certification is a plus, but strong hands-on experience in SFMC is essential.

Preferred Skills and Experience:

• Exceptional leadership and communication skills, with the ability to collaborate effectively across teams.
• Highly organized and skilled in project management, ensuring smooth execution of multiple email campaigns concurrently.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable marketing strategies.
• Ability to work in a fast-paced environment, managing multiple campaigns and projects while maintaining attention to detail and high-quality standards.
• Tech-savvy, with the ability to learn new tools and systems quickly.
• Impeccable quality assurance skills, with a keen eye for detail to ensure flawless email execution.
• Comfortable working on-site in Mooresville, NC, and a strong team player.

Compensation and Benefits:

• Health, dental, and vision coverage
• Assistance with fertility treatment and adoption
• 401k company match plan
• Paid sick, personal, and vacation time