Senior Director of Marketing Operations

Available Locations: Austin, Texas or San Francisco, California
Department: Marketing
About Cloudflare:At Cloudflare, we're committed to making the internet better, faster, and more secure. Our global network and innovative technologies empower businesses to thrive in a digital-first world. Join us in our mission to help build a better internet.
Position Overview
The Senior Director of Marketing Operations will play a pivotal role in driving efficiency, scalability, and performance within the marketing organization at Cloudflare. This leadership role focuses on ensuring operational excellence, optimizing processes, and delivering actionable insights to support marketing campaigns and strategies. You'll partner closely with cross-functional teams, including demand generation/marketing, sales operations, and Enterprise IT, to ensure alignment and effectiveness.
Key Responsibilities

• Leadership & Strategy
• Define and execute the marketing operations strategy to enable scalable growth and optimize performance.
• Lead and mentor a team of marketing operations professionals, fostering a culture of innovation and collaboration.
• Partner with executive leadership to align marketing operations with broader organizational goals.
• Process Optimization
• Develop and manage scalable workflows, systems, and processes to support marketing initiatives.
• Oversee campaign execution frameworks and ensure consistency across global teams.
• Evaluate and improve lead management processes, including lead scoring, routing, and nurturing.
• Data & Analytics
• Build and manage a robust marketing analytics framework to track performance metrics and ROI.
• Deliver actionable insights and recommendations to enhance campaign effectiveness and drive business outcomes.
• Collaborate with the business intelligence team to integrate marketing data into enterprise reporting.
• Technology Management
• Oversee the marketing technology stack, ensuring tools are effectively integrated and utilized.
• Evaluate and implement new technologies to enhance marketing capabilities and efficiency.
• Act as the primary liaison with IT and external vendors for marketing technology needs.
• Collaboration & Communication
• Partner with revenue operations and enablement teams to ensure seamless alignment between marketing and sales.
• Work closely with demand generation, field, and product marketing teams to support campaign execution.
• Communicate operational performance and insights to senior leadership and stakeholders.

Qualifications
Required:

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 15+ years of experience in marketing operations, with at least 5 years in a senior leadership role at a high growth Enterprise SaaS organization.
• Deep domain expertise with integrated B2B marketing, lead & pipeline management, multi-touch attribution, email marketing, data strategy & governance, and system integration.
• Expertise in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce) and CRM systems.
• Strong background in data analysis, performance measurement, and marketing attribution.
• Experience managing global teams in a fast-paced, technology-driven environment.

Preferred:

• Knowledge of cloud technology or cybersecurity industries.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Exceptional communication and presentation skills.

For Bay Area-based hires: Estimated annual salary of: 288K-352K