Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.
The Growth Marketing Department is responsible for driving growth and optimizing digital marketing performance through data-driven strategies. The team focuses on branding, demand generation, conversion optimization, and customer acquisition across multiple digital channels. Key functions within the department include:
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Digital & Paid Media Marketing
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Lead Generation & Conversion Optimization
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Brand & Creative Strategy, Execution & Optimization
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Marketing Analytics & Performance Optimization
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Cross-functional Collaboration
Job Summary
The Director of Growth Marketing – Expansion Segment is responsible for developing and executing marketing strategies that drive lead generation and revenue growth for new and emerging partners. This role will lead go-to-marketing strategies and digital marketing performance management across multiple channels, including paid search, display, social media, and emerging platforms for Expansion Partners. The Director will collaborate cross-functionally with product marketing, creative, UX, etc. to align marketing strategies with business objectives while managing multi-million-dollar budgets and external agency relationships.
This leadership position requires a data-driven mindset, strong strategic acumen, and hands-on expertise in go-to-market strategies, performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment.
Key Duties and Responsibilities
Description
Growth Marketing Strategy & Execution:
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Develop and implement marketing strategies to enhance lead generation and customer acquisition.
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Drive go-to-market strategies for new partners and optimization strategies for emerging partners to improve conversion rates and ROI.
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Ensure alignment of marketing efforts with overall business objectives and revenue goals.
Digital Marketing & Performance Optimization:
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Oversee multi-channel digital marketing campaigns, including paid search, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels.
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Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end and back-end conversion metrics.
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Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement.
Team & Partnership Leadership
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Support management of multiple media partners and an internal team to ensure delivery on all KPIs.
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Build and mentor a high-performing marketing team, fostering innovation and collaboration.
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Serve as a leader and subject matter expert, presenting key insights to cross-functional leadership.
Budget & Forecasting
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Manage a multi-million-dollar marketing budget, ensuring efficient resource allocation.
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Support forecasting, performance modeling, and trend analysis, working closely with manager and cross-functional leaders.
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Provide data-backed recommendations to optimize marketing spend and maximize ROI.
Additional Position Responsibilities
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Perform in accordance with Risepoint Policies
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Perform other duties as assigned
QUALIFICATIONS
Education Level
Bachelor’s degree
Master’s degree
Education Details
Marketing, Business, related field
MBA, Master’s in related field
Required / Preferred
Required
Preferred
Experience Level
7+ years’ experience managing and implementing digital and multi-channel marketing plans - Required
Licenses & Certifications
Google Ads Certification
Meta (Facebook) Blueprint Certification
Licenses & Certification Details
Demonstrates proficiency in Google Ads, including search, display, and video - Required
Expertise in Facebook and Instagram advertising, including audience targeting and measurement - Preffered
Skills/Knowledge/Abilities
Required
Paid Media Strategy
Lead Generation & Funnel Optimization
Marketing Analytics & Data
A/B Testing & Performance Optimization
Cross-functional Leadership
Budget Management
Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.)
Communication & Presentation Skills
Project Management
Preferred
Google GA4
Salesforce Marketing Cloud
Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.
Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.
Risepoint offers the following comprehensive benefits:
- 18 days PTO + Winter Shutdown
- 12 designated holidays + 1 floating holiday
- Medical – four options
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
Supplemental Benefits:
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
- Rewards & Recognition programs
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
Top Skills
What We Do
Risepoint (formerly Academic Partnerships) is an education technology company that provides services to help universities grow and increase access to affordable, life-changing education
