Senior Digital Marketing Manager

Job Description

Hi. We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence.

At OFX, you’ll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.

Purpose of your role

We're undergoing a transformative journey, refocusing digital marketing and website to better cater to B2B needs. In this pivotal role, you will be responsible for delivering digital marketing strategies and recommendations to enhance our online presence, drive traffic to our website, and deliver new B2B client growth through lead generation and website sign ups.

Moreover, you won't be working in isolation. As part of this exciting change, you’ll work alongside the website, content, marketing and analytics teams. Together, these elements will form a cohesive ecosystem designed to elevate our B2B digital channel and measurement strategy and provide value to our clients.

What you do

Reporting to the Head of Digital Acquisition & Marketing Analytics, you will spearhead the delivery of the digital channel strategy across global markets and multiple platforms, guiding regional marketing teams to execute high-performing B2B channel strategies. This entails providing direction and oversight in implementing digital campaigns across various channels such as display marketing, programmatic buying, paid social, remarketing, and analytical reporting.

You will be responsible for managing campaign budgets to overall efficiency targets and ensure campaigns are translating to a positive ROI in the short term, but more importantly, delivering long term business growth.

You will be responsible transforming our organisation into a first-party data-driven business, utilising cloud technology to streamline marketing strategies through adtech platforms. This shift is essential for our future, particularly as the digital marketing landscape moves towards a privacy-first approach.

You will lead a high-performing team with two key reports: a Senior SEO Manager and a Digital Marketing Manager. Through strategic delegation and mentorship, you will ensure effective workload management and foster their professional growth.

Responsibilities include, but not limited to:

• Design performance and awareness-based campaigns across digital media channels (display, programmatic, video, social) to achieve engagement, conversions, CPA efficiency, and revenue targets across multiple regions.
• Collaborate closely with the website team to maximise SEO and CRO opportunities, ensuring optimal performance for paid search marketing and relevant paid media channels.
• Implement the first-party data strategy by collaborating with internal teams and external agencies to operationalise and analyse data, driving performance and customer engagement revenue.
• Refine and enhance automation of 'cloud to marketing' integrations from the data warehouse to various AdTech and MarTech platforms in collaboration with internal and external teams.
• Manage the marketing budget in alignment with the overall strategy, continuously adjusting allocation based on performance and acquisition mediums.
• Utilise operational and analytical data to report and analyse the effectiveness and performance of marketing campaigns, assessing against KPIs.
• Develop an innovation pipeline across marketing channels and teams, including initiatives like new digital product/platform developments, first-party data initiatives, and A/B testing.
• Collaborate with regional, content and creative marketing teams to develop best practice creative formats aligned with brand messaging and campaign performance goals.
• Advocate for tracking discipline across all marketing campaigns to ensure accuracy and reporting transparency.
• Maintain adherence to ad fraud protection software across all digital platforms and campaigns.
• Deliver digital results reports and presentations to wider marketing and executive-level audiences as needed.
• Provide strategic guidance and direction to team members, aligning their efforts with organisational goals and priorities.
• Facilitate regular team meetings and one-on-one sessions to discuss progress, address challenges, and provide constructive feedback.
• Encourage a collaborative and inclusive team culture, fostering creativity, innovation, and continuous improvement.

How you will engage with stakeholders

Close stakeholder engagement will help to ensure success in this role. Examples of this engagement may include, but not be limited to:

• Maintaining a close working relationship with the marketing teams locally & globally for alignment and to understand how individual activities may be impacting digital marketing campaigns
• Work with the Data Capability and Insights & Marketing Analyst to identify and address issues and opportunities both technically and in planning/prioritising.
• Work with Brand and UX teams to size and define any improvements to the website and user journey you may identify.
• Work closely with the Head of Digital Acquisition & Marketing Analytics:
  • Forecast & track monthly budgets and performance targets by geography against overall budgets and targets.
  • Raise issues and obstacles blocking delivery of initiatives
  • Agree on high level priorities and direction as it evolves, or as grey areas & conflicting interests appear.

Qualifications

• Relevant tertiary qualifications
• 5-8 years of digital marketing experience

Knowledge, skills, experience

• Experience in B2B digital marketing, including developing and executing strategies to drive business growth and enhance client engagement.
• Experience in fintech, foreign exchange or financial services and software as a service, is highly desirable but not essential.
• Extensive proficiency with Google Marketing Platform Suite and associated platforms such as DV360, Campaign Manager, SA360, Google Ads, and YouTube, ensuring comprehensive campaign management and optimisation.
• Proficient in leveraging social media platforms including Facebook, LinkedIn, and Twitter to enhance brand presence and engage target audiences effectively.
• Demonstrated expertise in implementing SEO, CRO, and paid search strategies, driving improved visibility, conversions, and ROI.
• Familiarity with both paid social and organic social strategies, enhancing brand engagement and community building across various platforms.
• Experience with technical analytics tools like GA4 to derive actionable insights and develop data-driven marketing strategies, optimising campaign performance and customer engagement.
• Experience in creating comprehensive marketing dashboards using Google Looker or similar platforms, facilitating data visualisation and performance tracking.
• Proficiency in Microsoft Office suite including Excel/Sheets, PowerPoint/Slides, and Word/Doc software, facilitating effective communication and presentation of marketing strategies and results.
• Familiarity with Google Cloud Platform, particularly BigQuery and SQL, is advantageous but not essential.
• Exceptional oral and written communication skills, enabling clear and effective collaboration with stakeholders and team members.
• Proven ability to lead and collaborate within multidisciplinary digital marketing teams, driving achievement of ambitious goals and surpassing performance targets.
• Possess a positive and motivated personality, coupled with a genuine passion for online marketing and staying abreast of industry trends.
• Demonstrated capability to work independently and adapt in fast-paced environments, exhibiting self-sufficiency and a proactive approach to learning.
• Strong attention to detail and adept at prioritising tasks based on business value, ensuring optimal resource allocation and project management.

Additional Information

What it's like working at OFX

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
• Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
• Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
• Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it’s a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
• Benefits that mean something. We offer a range of fantastic benefits, including, primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
• A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].
We encourage you to apply if this role aligns with your career aspirations.